Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums
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- Pavla Vrabcová & Hana Urbancová, 2023. "Sustainable innovation in agriculture: Building competitiveness and business sustainability," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 69(1), pages 1-12.
- Jacek Kulpiński & Beata Prukop & Paweł Rut & Aneta Rejman & Paweł Świder & Wojciech J. Cynarski, 2022. "Defensive Strongholds and Fortified Castles in Poland—From the Art of Fortifications to Tourist Attractions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
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Keywords
marketing communication; castle museum; cultural heritage; museum attendance;All these keywords.
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