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Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran

Author

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  • Afshin Omidi

    (Institute of Management, Faculty of Economics and Business, University of Neuchâtel, 2000 Neuchâtel, Switzerland)

  • Cinzia Dal Zotto

    (Institute of Management, Faculty of Economics and Business, University of Neuchâtel, 2000 Neuchâtel, Switzerland)

  • Esmaeil Norouzi

    (Faculty of Management, University of Teheran, Tehran 1417466191, Iran)

  • José María Valero-Pastor

    (Department of Human and Social Sciences, Faculty of Human and Legal Sciences, Miguel Hernandez University of Elche, 03202 Elche, Alicante, Spain)

Abstract

This study explores the value of media innovation strategies for driving business success within the Iranian e-market of music downloads. It argues that the context of music e-markets in emerging countries differs markedly from that of developed economies by highlighting the political and cultural challenges that local e-music platforms in Iran are continuously facing. As literature is scarce in this specific area, and this study is one of the first attempting to gain a comprehensive understanding, a qualitative approach has been applied, and 14 digital music industry experts were interviewed in Iran. Data were collected through semi-structured face-to-face interviews and then analyzed with a qualitative coding approach. This paper revealed that issues such as copyright challenges and governmental permission barriers are limiting the capabilities of digital music distributors to reach a sustainable competitive advantage.

Suggested Citation

  • Afshin Omidi & Cinzia Dal Zotto & Esmaeil Norouzi & José María Valero-Pastor, 2020. "Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2381-:d:334079
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    References listed on IDEAS

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    Cited by:

    1. Afshin Omidi & Cinzia Dal Zotto, 2022. "Socially Responsible Human Resource Management: A Systematic Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    2. Peter M. Bican & Alexander Brem, 2020. "Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”?," Sustainability, MDPI, vol. 12(13), pages 1-15, June.

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