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Sustainable Tourism Marketing

Author

Listed:
  • Eduard Cristobal-Fransi

    (Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain)

  • Natalia Daries

    (Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain)

  • Berta Ferrer-Rosell

    (Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain)

  • Estela Marine-Roig

    (Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain)

  • Eva Martin-Fuentes

    (Department of Business Management, University of Lleida, 25001 Lleida, Catalonia, Spain)

Abstract

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

Suggested Citation

  • Eduard Cristobal-Fransi & Natalia Daries & Berta Ferrer-Rosell & Estela Marine-Roig & Eva Martin-Fuentes, 2020. "Sustainable Tourism Marketing," Sustainability, MDPI, vol. 12(5), pages 1-4, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:5:p:1865-:d:327048
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    References listed on IDEAS

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    1. Sanagustín Fons, M. Victoria & Fierro, José A. Moseñe & Patiño, María Gómez y, 2011. "Rural tourism: A sustainable alternative," Applied Energy, Elsevier, vol. 88(2), pages 551-557, February.
    2. Yue Wu & Kaifu Zhang & Jinhong Xie, 2020. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency," Management Science, INFORMS, vol. 66(7), pages 3095-3112, July.
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    Cited by:

    1. Taeyoung Cho & Taesoo Cho & Hao Zhang, 2021. "The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention," Tourism and Hospitality, MDPI, vol. 2(3), pages 1-14, July.
    2. José María López-Sanz & Azucena Penelas-Leguía & Pablo Gutiérrez-Rodríguez & Pedro Cuesta-Valiño, 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    3. Marc Vallverdu-Gordi & Estela Marine-Roig, 2023. "The Role of Graphic Design Semiotics in Environmental Awareness Campaigns," IJERPH, MDPI, vol. 20(5), pages 1-19, February.
    4. Marek Jóźwiak, 2025. "Managing Consumer Attention to Sustainability Cues in Tourism Advertising: Insights from Eye-Tracking Research," Sustainability, MDPI, vol. 17(18), pages 1-20, September.
    5. Canan Cengiz & Şükran Şahin & Bülent Cengiz & Mükerrem Bahar Başkır & Pelin Keçecioğlu Dağlı, 2021. "Evaluation of the Visitor Understanding of Coastal Geotourism and Geoheritage Potential Based on Sustainable Regional Development in Western Black Sea Region, Turkey," Sustainability, MDPI, vol. 13(21), pages 1-31, October.

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