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Supply-Chain Pricing and Coordination for New Energy Vehicles Considering Heterogeneity in Consumers’ Low Carbon Preference

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  • Bengang Gong

    (School of Management Engineering, Anhui Polytechnic University, No.8, Beijing Middle Rd., Jiujiang Dist., Wuhu 241000, China)

  • Xuan Xia

    (School of Management Engineering, Anhui Polytechnic University, No.8, Beijing Middle Rd., Jiujiang Dist., Wuhu 241000, China)

  • Jinshi Cheng

    (School of Management Engineering, Anhui Polytechnic University, No.8, Beijing Middle Rd., Jiujiang Dist., Wuhu 241000, China)

Abstract

Given consumers’ willingness to pay different prices for new energy vehicles (NEVs) and traditional vehicles, we construct a utility model of ordinary and green consumers. We establish pricing game models for centralized and decentralized decisions in an NEV’s supply chain in order to study the impact of changes in consumers’ low carbon preference heterogeneity on supply chain pricing and member profit. The results show that consumers’ low carbon preferences and the ratio of green consumers increases with the ex-factory and selling prices of NEVs. An increase in the percentage of green consumers under centralized decision-making will reduce the total profit of the supply chain. Manufacturers’ profits under decentralized decision-making are greater than the dealers’ profits, and the sum of the two members’ profits under decentralized decision-making is less than the total profit of the supply chain under centralized decision-making. We design a revenue-sharing contract to eliminate the double marginal effect.

Suggested Citation

  • Bengang Gong & Xuan Xia & Jinshi Cheng, 2020. "Supply-Chain Pricing and Coordination for New Energy Vehicles Considering Heterogeneity in Consumers’ Low Carbon Preference," Sustainability, MDPI, vol. 12(4), pages 1-14, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:4:p:1306-:d:319228
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    References listed on IDEAS

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    Cited by:

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    4. Jian Li & Kin Keung Lai, 2023. "The abatement contract for low-carbon demand in supply chain with single and multiple abatement mechanism under asymmetric information," Annals of Operations Research, Springer, vol. 324(1), pages 437-459, May.
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    6. Zhi-Hua Hu & Shu-Wen Wang, 2022. "An Evolutionary Game Model Between Governments and Manufacturers Considering Carbon Taxes, Subsidies, and Consumers’ Low-Carbon Preference," Dynamic Games and Applications, Springer, vol. 12(2), pages 513-551, June.
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    8. Yuanyuan Xu & Xiuyan Ma & Gengui Zhou, 2022. "Coordination of Automobile Supply Chain Considering Relative Endurance Level under the Dual-Credit Policy," Sustainability, MDPI, vol. 14(21), pages 1-20, October.

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