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Upstream-Downstream Joint Carbon Reduction Strategies Based on Low-Carbon Promotion

Author

Listed:
  • Xiqiang Xia

    (Business School, Zhengzhou University, Zhengzhou 450001, China)

  • Junhu Ruan

    (Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, China)

  • Zhiru Juan

    (School of Economics and Management, Huaiyin Normal University, Huaian 223300, China)

  • Yan Shi

    (General Education Center, Tokai University, Kumamoto 862-8652, Japan)

  • Xuping Wang

    (Institute of Systems Engineering, Dalian University of Technology, Dalian 116024, China)

  • Felix T. S. Chan

    (Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, China)

Abstract

A differential game model is established to analyze the impact of emissions reduction efforts and low-carbon product promotion on the reduction strategies of low-carbon product manufacturers (subsequently referred to as manufacturers) and the retailers of such products in a dynamic environment. Based on this model, changes in emissions reduction efforts and promotional efforts are comparatively analyzed under three scenarios (retailers bearing the promotional cost, manufacturers bearing the promotional cost, and centralized decision-making). The results are as follows: (1) the trajectory of carbon emissions reduction per product unit is the highest when the supply chain is under centralized decision-making, followed by when manufacturers bear the promotional cost, and lastly when retailers bear the cost; (2) when manufacturers bear the promotional cost, the market demand, emissions reduction effort, and promotional effort are higher, although the unit retail price is higher than when retailers bear the promotional cost; and (3) under centralized decision-making, the unit retail price is the lowest; however, sales volume, the emissions reduction effort, and the promotional effort are all higher than those in the other scenarios.

Suggested Citation

  • Xiqiang Xia & Junhu Ruan & Zhiru Juan & Yan Shi & Xuping Wang & Felix T. S. Chan, 2018. "Upstream-Downstream Joint Carbon Reduction Strategies Based on Low-Carbon Promotion," IJERPH, MDPI, vol. 15(7), pages 1-16, June.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:7:p:1351-:d:154816
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    References listed on IDEAS

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    Cited by:

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    2. Guifang Liu & Jie Li & Liang Ren & Heli Lu & Jingcao Wang & Yaxing Zhang & Cheng Zhang & Chuanrong Zhang, 2022. "Identification of Socio-Economic Impacts as the Main Drivers of Carbon Stocks in China’s Tropical Rainforests: Implications for REDD+," IJERPH, MDPI, vol. 19(22), pages 1-20, November.
    3. Weihao Wang & Deqing Ma & Jinsong Hu, 2023. "Study of Carbon Reduction and Marketing Decisions with the Envisioning of a Favorable Event under Cap-and-Trade Regulation," IJERPH, MDPI, vol. 20(5), pages 1-27, March.
    4. Weihao Wang & Deqing Ma & Jinsong Hu, 2022. "Dynamic Carbon Reduction and Marketing Strategies with Consumers’ Environmental Awareness under Cap-and-Trade Regulation," Sustainability, MDPI, vol. 14(16), pages 1-31, August.
    5. Junjun Liu & Yong Geng & Biao Chen & Xiqiang Xia, 2021. "The Effect of a Supplier’s Eco-Design on the Economic Benefits of a Supply Chain and Associated Coordination," IJERPH, MDPI, vol. 18(24), pages 1-18, December.

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