IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i2p554-d307656.html
   My bibliography  Save this article

Start Walking! How to Boost Sustainable Mode Choice—Psychological Measures to Support a Shift from Individual Car Use to More Sustainable Traffic Modes

Author

Listed:
  • Ralf Risser

    (Department of Psychology, Palacky University Olomouc, Krizkovskeho 8, 771 47 Olomouc, Czech Republic)

  • Matus Sucha

    (Department of Psychology, Palacky University Olomouc, Krizkovskeho 8, 771 47 Olomouc, Czech Republic)

Abstract

Transport is one of the sectors that contributes to global warming. To tackle this issue, one of the most important tasks is to enhance/support a mode shift from individual car use to more sustainable traffic modes. To achieve this, psychology-based measures are needed. We need to understand what keeps people from walking, and what motivates people who do walk to do so, or to define the barriers and the preconditions that are needed for walking or cycling. These preconditions are perceived in a different way by different people. As the motivation of individual citizens differs greatly, the preconditions have to be targeted precisely. In this paper a scheme is presented that deals with this issue—i.e., to enhance/support a mode shift to sustainable traffic modes with the following steps: To identify and improve the preconditions for walking; to communicate information, and; to provide opportunities or incentives. As a theoretical background we use a classical marketing model presented by Philip Kotler, which has strong connections with communication and social psychology. Through the case of supporting sustainable traffic modes—the product which will be “sold”—we present the different steps of the model (information, product, communication, incentives, and distribution). With all aspects we emphasize that a holistic approach (a combination of all these aspects and steps) is necessary for a successful marketing process that in fact makes citizens “buy” the idea of walking (more). The main suggestion of this paper is to implement the steps suggested in it in the frame of a pilot project in a city or a province and then to evaluate. Evidence that the suggested measures work when applied appropriately and—as strongly underlined—in a concerted manner can only be achieved by trying in practice.

Suggested Citation

  • Ralf Risser & Matus Sucha, 2020. "Start Walking! How to Boost Sustainable Mode Choice—Psychological Measures to Support a Shift from Individual Car Use to More Sustainable Traffic Modes," Sustainability, MDPI, vol. 12(2), pages 1-13, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:554-:d:307656
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/2/554/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/2/554/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fabio Grazi & Jeroen C.J.M. van den Bergh & Jos N. van Ommeren, 2008. "An Empirical Analysis of Urban Form, Transport, and Global Warming," The Energy Journal, International Association for Energy Economics, vol. 0(Number 4), pages 97-122.
    2. Darker, Catherine D. & Larkin, Michael & French, David P., 2007. "An exploration of walking behaviour--An interpretative phenomenological approach," Social Science & Medicine, Elsevier, vol. 65(10), pages 2172-2183, November.
    3. Şimşekoğlu, Özlem & Nordfjærn, Trond & Rundmo, Torbjørn, 2015. "The role of attitudes, transport priorities, and car use habit for travel mode use and intentions to use public transportation in an urban Norwegian public," Transport Policy, Elsevier, vol. 42(C), pages 113-120.
    4. Benjamin Saunders & Julius Sim & Tom Kingstone & Shula Baker & Jackie Waterfield & Bernadette Bartlam & Heather Burroughs & Clare Jinks, 2018. "Saturation in qualitative research: exploring its conceptualization and operationalization," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(4), pages 1893-1907, July.
    5. Daniels, Rhonda & Mulley, Corinne, 2013. "Explaining walking distance to public transport: The dominance of public transport supply," The Journal of Transport and Land Use, Center for Transportation Studies, University of Minnesota, vol. 6(2), pages 5-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Haorong Peng & Xiaoxiang Ma & Feng Chen, 2020. "Examining Injury Severity of Pedestrians in Vehicle–Pedestrian Crashes at Mid-Blocks Using Path Analysis," IJERPH, MDPI, vol. 17(17), pages 1-16, August.
    2. Mário Meireles & Paulo J. G. Ribeiro, 2020. "Digital Platform/Mobile App to Boost Cycling for the Promotion of Sustainable Mobility in Mid-Sized Starter Cycling Cities," Sustainability, MDPI, vol. 12(5), pages 1-27, March.
    3. Hector Monterde-i-Bort & Matus Sucha & Ralf Risser & Kristyna Honzickova, 2022. "A European-Wide Study on the Effects of the COVID-19 Threat on Active Transport Modes," Sustainability, MDPI, vol. 14(6), pages 1-22, March.
    4. Muhammad Ahmad Al-Rashid & Hong Ching Goh & Yong Adilah Shamsul Harumain & Zulfiqar Ali & Tiziana Campisi & Tahir Mahmood, 2020. "Psychosocial Barriers of Public Transport Use and Social Exclusion among Older Adults: Empirical Evidence from Lahore, Pakistan," IJERPH, MDPI, vol. 18(1), pages 1-23, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Park, Keunhyun & Farb, Anna & Chen, Shuolei, 2021. "First-/last-mile experience matters: The influence of the built environment on satisfaction and loyalty among public transit riders," Transport Policy, Elsevier, vol. 112(C), pages 32-42.
    2. Ayse Ozbil & Tugce Gurleyen & Demet Yesiltepe & Ezgi Zunbuloglu, 2019. "Comparative Associations of Street Network Design, Streetscape Attributes and Land-Use Characteristics on Pedestrian Flows in Peripheral Neighbourhoods," IJERPH, MDPI, vol. 16(10), pages 1-23, May.
    3. Karzan Ismael & Szabolcs Duleba, 2021. "Investigation of the Relationship between the Perceived Public Transport Service Quality and Satisfaction: A PLS-SEM Technique," Sustainability, MDPI, vol. 13(23), pages 1-20, November.
    4. Jin, Tanhua & Cheng, Long & Wang, Kailai & Cao, Jun & Huang, Haosheng & Witlox, Frank, 2022. "Examining equity in accessibility to multi-tier healthcare services across different income households using estimated travel time," Transport Policy, Elsevier, vol. 121(C), pages 1-13.
    5. Jennifer Tartaglia & Michelle McIntosh & Jonine Jancey & Jane Scott & Andrea Begley, 2021. "Exploring Feeding Practices and Food Literacy in Parents with Young Children from Disadvantaged Areas," IJERPH, MDPI, vol. 18(4), pages 1-18, February.
    6. repec:thr:techub:10019:y:2021:i:1:p:607-630 is not listed on IDEAS
    7. Şahika Simsek-Cetinkaya & Simge Evrenol Ocal, 2023. "“Psychological Injuries Are Not Visible†: Experiences and Perceptions of Midwives and Nurses about Domestic Violence during Pregnancy," Clinical Nursing Research, , vol. 32(8), pages 1115-1123, November.
    8. Seltzer, Andrew & Wadsworth, Jonathan, 2021. "The Impact of Public Transportation and Commuting on Urban Labour Markets: Evidence from the New Survey of London Life and Labour, 1929-32," IZA Discussion Papers 14628, Institute of Labor Economics (IZA).
    9. Jaroslav Burian & Lenka Zajíčková & Igor Ivan & Karel Macků, 2018. "Attitudes and Motivation to Use Public or Individual Transport: A Case Study of Two Middle-Sized Cities," Social Sciences, MDPI, vol. 7(6), pages 1-25, May.
    10. Silvia Scaramuzzi & Sara Gabellini & Giovanni Belletti & Andrea Marescotti, 2021. "Agrobiodiversity-Oriented Food Systems between Public Policies and Private Action: A Socio-Ecological Model for Sustainable Territorial Development," Sustainability, MDPI, vol. 13(21), pages 1-32, November.
    11. Tongyu Meng & Jamie Newth & Christine Woods, 2022. "Ethical Sensemaking in Impact Investing: Reasons and Motives in the Chinese Renewable Energy Sector," Journal of Business Ethics, Springer, vol. 179(4), pages 1091-1117, September.
    12. Li, Haojie & Zhang, Yingheng & Zhu, Manman & Ren, Gang, 2021. "Impacts of COVID-19 on the usage of public bicycle share in London," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 140-155.
    13. Annette Peart & Virginia Lewis & Chris Barton & Grant Russell, 2020. "Healthcare professionals providing care coordination to people living with multimorbidity: An interpretative phenomenological analysis," Journal of Clinical Nursing, John Wiley & Sons, vol. 29(13-14), pages 2317-2328, July.
    14. Soo-Yong Shin & Eun-Ju Lim, 2021. "Clinical Work and Life of Mid-Career Male Nurses: A Qualitative Study," IJERPH, MDPI, vol. 18(12), pages 1-10, June.
    15. Fatoumata Fofana & Pat Bazeley & Antoine Regnault, 2020. "Applying a mixed methods design to test saturation for qualitative data in health outcomes research," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-12, June.
    16. Thomas Dax & Oliver Tamme, 2023. "Attractive Landscape Features as Drivers for Sustainable Mountain Tourism Experiences," Tourism and Hospitality, MDPI, vol. 4(3), pages 1-16, June.
    17. Dimitrios Gouglas & Kendall Hoyt & Elizabeth Peacocke & Aristidis Kaloudis & Trygve Ottersen & John-Arne Røttingen, 2019. "Setting Strategic Objectives for the Coalition for Epidemic Preparedness Innovations: An Exploratory Decision Analysis Process," Service Science, INFORMS, vol. 49(6), pages 430-446, November.
    18. Emami, Maryam & Haghshenas, Hossein & Talebian, Ahmadreza & Kermanshahi, Shahab, 2022. "A game theoretic approach to study the impact of transportation policies on the competition between transit and private car in the urban context," Transportation Research Part A: Policy and Practice, Elsevier, vol. 163(C), pages 320-337.
    19. de Oña, Juan, 2020. "The role of involvement with public transport in the relationship between service quality, satisfaction and behavioral intentions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 296-318.
    20. Matthys, Marie-Luise & Acharya, Sushant & Khatri, Sanjaya, 2021. "“Before cardamom, we used to face hardship”: Analyzing agricultural commercialization effects in Nepal through a local concept of the Good Life," World Development, Elsevier, vol. 141(C).
    21. Radomska Joanna & Hajdas Monika & Wołczek Przemysław & Glinka Beata, 2023. "Wide open? Creative industries and open strategizing challenges," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(2), pages 117-136, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:554-:d:307656. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.