IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i17p7223-d408512.html
   My bibliography  Save this article

Farm Differentiation Strategies and Sustainable Regional Development

Author

Listed:
  • Branko Mihailović

    (Institute of Agricultural Economics, Volgina 15, 11 000 Belgrade, Serbia)

  • Ivana Radić Jean

    (CIRAD, Agricultural Research for Development, Avenue Agropolis, 34398 Montpellier, CEDEX 5, France)

  • Vesna Popović

    (Institute of Agricultural Economics, Volgina 15, 11 000 Belgrade, Serbia)

  • Katica Radosavljević

    (Faculty of Economics, Kamenička 6, 11 000 Belgrade, Serbia)

  • Biljana Chroneos Krasavac

    (Faculty of Economics, Kamenička 6, 11 000 Belgrade, Serbia)

  • Aleksandra Bradić-Martinović

    (Institute of Economic Sciences, Zmaj Jovina 12, 11 000 Belgrade, Serbia)

Abstract

The paper examines differentiation business strategies in food production in Braničevo-Podunavlje region (Serbia). The research methodology includes survey research focused on the producers engaged in the production of value-added agricultural products, which have a greater potential for differentiation and branding. A range of survey indicators enable farmers and entrepreneurs of differentiated products to emphasize key success factors, detect barriers, and generate business ideas and innovations. Survey research was conducted in the period December 2018–January 2019, among 67 farmers, legal entities, and unincorporated enterprises−producers of high-quality niche food products in Braničevo–Podunavlje region. Results of the research indicated vegetable and fruit processing, beekeeping, and milk processing as sectors of the most promising value-added food products, including those that form the region’s basket of products. The study’s findings should contribute to the development of differentiated business models in the food sector and strengthening their role in smart regional development.

Suggested Citation

  • Branko Mihailović & Ivana Radić Jean & Vesna Popović & Katica Radosavljević & Biljana Chroneos Krasavac & Aleksandra Bradić-Martinović, 2020. "Farm Differentiation Strategies and Sustainable Regional Development," Sustainability, MDPI, vol. 12(17), pages 1-19, September.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:7223-:d:408512
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/17/7223/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/12/17/7223/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bernd Pölling & Marcus Mergenthaler, 2017. "The Location Matters: Determinants for “Deepening” and “Broadening” Diversification Strategies in Ruhr Metropolis’ Urban Farming," Sustainability, MDPI, vol. 9(7), pages 1-19, July.
    2. Brester, Gary W. & Penn, J.B., 1999. "Strategic Business Management Principles For The Agricultural Production Sector In A Changing Global Food System," Policy Issues Papers 29161, Montana State University, Department of Agricultural Economics and Economics, Trade Research Center.
    3. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    4. Gerard Mcelwee, 2006. "Farmers As Entrepreneurs: Developing Competitive Skills," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(03), pages 187-206.
    5. Phillips, Jon C. & Peterson, H. Christopher, 2004. "Product Differentiation and Target Marketing by Agricultural Producers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2004, pages 1-11.
    6. Sarah Taylor Lovell, 2010. "Multifunctional Urban Agriculture for Sustainable Land Use Planning in the United States," Sustainability, MDPI, vol. 2(8), pages 1-24, August.
    7. Diamond, Adam & Barham, James, 2012. "Moving Food Along the Value Chain: Innovations in Regional Food Distribution," Research Reports 145618, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    8. Agata Malak-Rawlikowska & Edward Majewski & Adam Wąs & Svein Ole Borgen & Peter Csillag & Michele Donati & Richard Freeman & Viet Hoàng & Jean-Loup Lecoeur & Maria Cecilia Mancini & An Nguyen & Monia , 2019. "Measuring the Economic, Environmental, and Social Sustainability of Short Food Supply Chains," Sustainability, MDPI, vol. 11(15), pages 1-23, July.
    9. Alessio CAVICCHI & Katerina CIAMPI STANCOVA, 2016. "Food and gastronomy as elements of regional innovation strategies," JRC Research Reports JRC99987, Joint Research Centre (Seville site).
    10. Boehlje, Michael & Gray, Allan W. & Dobbins, Craig L., 2004. "Strategy Development For The Farm Business: Options And Analysis Tools," Staff Papers 28634, Purdue University, Department of Agricultural Economics.
    11. Gunnar Vittersø & Hanne Torjusen & Kirsi Laitala & Barbara Tocco & Beatrice Biasini & Peter Csillag & Matthieu Duboys de Labarre & Jean-Loup Lecoeur & Agnieszka Maj & Edward Majewski & Agata Malak-Raw, 2019. "Short Food Supply Chains and Their Contributions to Sustainability: Participants’ Views and Perceptions from 12 European Cases," Sustainability, MDPI, vol. 11(17), pages 1-33, September.
    12. Shingo Yoshida & Hironori Yagi & Akira Kiminami & Guy Garrod, 2019. "Farm Diversification and Sustainability of Multifunctional Peri-Urban Agriculture: Entrepreneurial Attributes of Advanced Diversification in Japan," Sustainability, MDPI, vol. 11(10), pages 1-21, May.
    13. Woods, Timothy & Velandia, Margarita & Holcomb, Rodney & Dunning, Rebecca & Bendfeldt, Eric, 2013. "Local Food Systems Markets and Supply Chains," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 28(4), pages 1-4.
    14. Anna Carbone, 2018. "Foods and Places: Comparing Different Supply Chains," Agriculture, MDPI, vol. 8(1), pages 1-12, January.
    15. Aubry, Christine & Kebir, Leïla, 2013. "Shortening food supply chains: A means for maintaining agriculture close to urban areas? The case of the French metropolitan area of Paris," Food Policy, Elsevier, vol. 41(C), pages 85-93.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fernianda Rahayu Hermiatin & Yuanita Handayati & Tomy Perdana & Dadan Wardhana, 2022. "Creating Food Value Chain Transformations through Regional Food Hubs: A Review Article," Sustainability, MDPI, vol. 14(13), pages 1-24, July.
    2. Marc Dressler & Ivan Paunovic, 2021. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation," Sustainability, MDPI, vol. 13(2), pages 1-17, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wojciech Sroka & Dariusz Żmija, 2021. "Farming Systems Changes in the Urban Shadow: A Mixed Approach Based on Statistical Analysis and Expert Surveys," Agriculture, MDPI, vol. 11(5), pages 1-29, May.
    2. Shingo Yoshida & Hironori Yagi, 2021. "Long-Term Development of Urban Agriculture: Resilience and Sustainability of Farmers Facing the Covid-19 Pandemic in Japan," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
    3. Alexandra Doernberg & Annette Piorr & Ingo Zasada & Dirk Wascher & Ulrich Schmutz, 2022. "Sustainability assessment of short food supply chains (SFSC): developing and testing a rapid assessment tool in one African and three European city regions," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 885-904, September.
    4. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    5. Anuj Mittal & Caroline C. Krejci & Teri J. Craven, 2018. "Logistics Best Practices for Regional Food Systems: A Review," Sustainability, MDPI, vol. 10(1), pages 1-44, January.
    6. Shingo Yoshida, 2020. "Effects of Urbanization on Farmland Size and Diversified Farm Activities in Japan: An Analysis Based on the Land Parcel Database," Land, MDPI, vol. 9(9), pages 1-23, September.
    7. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    8. Shingo Yoshida & Hironori Yagi & Akira Kiminami & Guy Garrod, 2019. "Farm Diversification and Sustainability of Multifunctional Peri-Urban Agriculture: Entrepreneurial Attributes of Advanced Diversification in Japan," Sustainability, MDPI, vol. 11(10), pages 1-21, May.
    9. Yuna Chiffoleau & Tara Dourian, 2020. "Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda," Sustainability, MDPI, vol. 12(23), pages 1-21, November.
    10. Ewa Kiryluk-Dryjska & Barbara Więckowska, 2020. "Territorial Clusters of Farmers’ Interest in Diversification in Poland: Geospatial Location and Characteristics," Sustainability, MDPI, vol. 12(13), pages 1-15, June.
    11. Nuno Baptista & Helena Alves & Nelson Matos, 2022. "Scoping Challenges and Opportunities Presented by COVID-19 for the Development of Sustainable Short Food Supply Chains," Sustainability, MDPI, vol. 14(21), pages 1-22, November.
    12. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    13. Rolf, Werner & Diehl, Katharina & Zasada, Ingo & Wiggering, Hubert, 2020. "Integrating farmland in urban green infrastructure planning. An evidence synthesis for informed policymaking," Land Use Policy, Elsevier, vol. 99(C).
    14. Fabíola Sostmeyer Polita & Lívia Madureira, 2021. "Evolution of Short Food Supply Chain Innovation Niches and Its Anchoring to the Socio-Technical Regime: The Case of Direct Selling through Collective Action in North-West Portugal," Sustainability, MDPI, vol. 13(24), pages 1-24, December.
    15. Thi Nga Bui & An Ha Nguyen & Thi Thu Huong Le & Van Phuong Nguyen & Thi Thanh Hao Le & Thi Thanh Huyen Tran & Ngoc Mai Nguyen & Thi Kim Oanh Le & Thi Kim Oanh Nguyen & Thi Thu Trang Nguyen & Hong Van , 2021. "Can a Short Food Supply Chain Create Sustainable Benefits for Small Farmers in Developing Countries? An Exploratory Study of Vietnam," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    16. Carolina Yacamán Ochoa & Alberto Matarán Ruiz & Rafael Mata Olmo & Álvaro Macías Figueroa & Adolfo Torres Rodríguez, 2020. "Peri-Urban Organic Agriculture and Short Food Supply Chains as Drivers for Strengthening City/Region Food Systems—Two Case Studies in Andalucía, Spain," Land, MDPI, vol. 9(6), pages 1-20, June.
    17. Dominik Bertram & Tobias Chilla & Carola Wilhelm, 2021. "Short Value Chains in Food Production: The Role of Spatial Proximity for Economic and Land Use Dynamics," Land, MDPI, vol. 10(9), pages 1-21, September.
    18. Martina Artmann & Katharina Sartison, 2018. "The Role of Urban Agriculture as a Nature-Based Solution: A Review for Developing a Systemic Assessment Framework," Sustainability, MDPI, vol. 10(6), pages 1-32, June.
    19. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
    20. Manganelli, Alessandra & Moulaert, Frank, 2019. "Scaling out access to land for urban agriculture. Governance hybridities in the Brussels-Capital Region," Land Use Policy, Elsevier, vol. 82(C), pages 391-400.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:7223-:d:408512. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://www.mdpi.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.