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Organizational Resource and Innovativeness to Sustainable Design Outsourcing Service

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  • Kunyoung Hong

    (Seoul Business School, Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul 03767, Korea)

  • Boyoung Kim

    (Seoul Business School, Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul 03767, Korea)

Abstract

Design firms have been changing to become innovation consulting agencies, while business companies are improving their use of design innovation capacity for innovative problem-solving approaches. This study aims to identify how the organizational resource components of design firms affect the competitiveness of design outsourcing through the medium of absorptive capacity, innovation capacity, and design innovativeness. To do this, a total of 389 surveys from employees of design firms of seven regions in Korea were collected and analyzed. The analysis results show that tangible and human resource have a significant impact on absorptive capacity and innovation capacity, and intangible resource do the same on absorptive capacity. It was found that intangible resource would not have a significant impact on innovation capacity. This indicates that design firms should also prioritize fostering creative talent and strengthening financial and physical support for organizational activities. In addition, this study confirmed that enhanced absorptive capacity within the organization has a positive effect on the design innovativeness, and that the resource and capacity management of design firms are important to improve design innovativeness and outsourcing competitiveness.

Suggested Citation

  • Kunyoung Hong & Boyoung Kim, 2020. "Organizational Resource and Innovativeness to Sustainable Design Outsourcing Service," Sustainability, MDPI, vol. 12(13), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:13:p:5288-:d:378479
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    References listed on IDEAS

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    Cited by:

    1. Zhao Junting & Jereco Jims J. Agapito, 2024. "Strategic Business Model Development for Architectural Services: Analyzing Competitor Designs," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1716-1730, January.
    2. Yonghong Cai & Li Wang & Yan Bi & Runjia Tang, 2022. "How Can the Professional Community Influence Teachers’ Work Engagement? The Mediating Role of Teacher Self-Efficacy," Sustainability, MDPI, vol. 14(16), pages 1-16, August.
    3. Yanmin Guan & Na Wang, 2023. "Automatic modelling of networked innovation outsourcing-oriented talent competency in the era of artificial intelligence," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(1), pages 408-414, February.

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