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Entrepreneurial Orientation of Public Universities in Republic of Serbia-Empirical Study

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  • Mirjana Cvijić

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Jovana Tatarski

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Ivana Katić

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Aleksandar Vekić

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Jelena Borocki

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

Abstract

This study explores the impact of entrepreneurial orientation on the activities of state universities in the Republic of Serbia. Using the ENTRE-U scale, the researchers have graded the entrepreneurial orientation (EO) of the employees at state universities in the Republic of Serbia. In the theoretical part, the detailed literature review is provided, which contributes to a better understanding of terms like entrepreneurial orientation and entrepreneurial university. Using data from 282 respondents who work at the state universities in the Republic of Serbia, the researchers validate the ENTRE-U questionnaire in a specific context. With this, it is proven that the ENTRE-U scale is applicable not only for developed countries but also for the developing countries, such as the Republic of Serbia. The general conclusion is that with using the ENTRE-U scale, it is possible to predict the level of innovativeness, as well as the nature of innovative activities that are conducted at state universities in the Republic of Serbia. The entrepreneurially oriented universities differ from those which lack entrepreneurial orientation by the extent of their research mobilization, unconventional approaches, the level of cooperation with industries, and the way university policies are implemented.

Suggested Citation

  • Mirjana Cvijić & Jovana Tatarski & Ivana Katić & Aleksandar Vekić & Jelena Borocki, 2019. "Entrepreneurial Orientation of Public Universities in Republic of Serbia-Empirical Study," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1509-:d:213341
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    References listed on IDEAS

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    Cited by:

    1. Teresa Felgueira & Ricardo Gouveia Rodrigues, 2020. "I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(1), pages 1-21, March.
    2. Jovana Tatarski & Sandra Brkanlić & Javier Sanchez Garcia & Edgar Breso Esteve & Ivana Brkić & Marko Petrović & Andrea Okanović, 2020. "Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale," Sustainability, MDPI, vol. 12(21), pages 1-15, October.
    3. Antonio Padilla-Meléndez & Ana Rosa Del Aguila-Obra & Nigel Lockett & Elena Fuster, 2020. "Entrepreneurial Universities and Sustainable Development. The Network Bricolage Process of Academic Entrepreneurs," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    4. Ana Pacheco & João J. Ferreira & Jorge Simões, 2023. "The Role of Higher Education Institutions and Entrepreneurial Orientation in the Creation and Development of Academic Spinoffs," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(3), pages 495-524, November.

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