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Social Acceptability of More Sustainable Alternatives in Clothing Consumption

Author

Listed:
  • Silke Kleinhückelkotten

    (ECOLOG-Institut für Social-Ökologische Forschung und Bildung, 30449 Hannover, Germany)

  • H.-Peter Neitzke

    (ECOLOG-Institut für Social-Ökologische Forschung und Bildung, 30449 Hannover, Germany)

Abstract

The rapidly growing demand for clothing in connection with the resource requirements and the emissions along the textile chain as well as the prevailing working conditions in the textile industry cause serious environmental and social problems. The question is asked, whether changes in consumption towards more sustainably produced clothing and, finally, a reduction of clothing consumption are achievable against the background of the existing consumption-related patterns of attitudes and behaviors. A representative survey was conducted in Germany ( N = 2000) to tackle the consumer-related aspects of this question. The characteristics of consumption-related attitudes in the different population segments were determined. Factors were identified that affect the buying and use of clothes as well as the efficiency, consistency, and sufficiency supporting consumption alternatives. The results show that some preconditions for a broader diffusion of more sustainable alternatives in clothing consumption are given in Germany, such as a widespread general sustainability and problem awareness. In some population segments, social norms supporting more efficiency and consistency in the clothing sector are effective, and social and ecological buying criteria have a relatively high importance. However, there are also strong attitudinal obstacles, particularly regarding the restriction of clothing consumption.

Suggested Citation

  • Silke Kleinhückelkotten & H.-Peter Neitzke, 2019. "Social Acceptability of More Sustainable Alternatives in Clothing Consumption," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6194-:d:284018
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Wencke Gwozdz & Kristian Steensen Nielsen & Tina Müller, 2017. "An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns," Sustainability, MDPI, vol. 9(5), pages 1-27, May.
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    Cited by:

    1. Krishnendu Saha & Prasanta Kumar Dey & Eleni Papagiannaki, 2021. "Implementing circular economy in the textile and clothing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1497-1530, May.
    2. Jungell-Michelsson, Jessica & Heikkurinen, Pasi, 2022. "Sufficiency: A systematic literature review," Ecological Economics, Elsevier, vol. 195(C).
    3. Maja Wiprächtiger & Martina Rapp & Stefanie Hellweg & Rhythima Shinde & Melanie Haupt, 2022. "Turning trash into treasure: An approach to the environmental assessment of waste prevention and its application to clothing and furniture in Switzerland," Journal of Industrial Ecology, Yale University, vol. 26(4), pages 1389-1405, August.
    4. Anna Härri & Levänen Jarkko & Linnanen Lassi, 2024. "Sufficiency-related Strategies and Activities of Small Finnish Clothing Companies," Circular Economy and Sustainability, Springer, vol. 4(4), pages 2931-2955, December.

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