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Serbian Organic Food Consumer Research and Bioeconomy Development

Author

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  • Aleksandar Grubor

    (Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia)

  • Nikola Milicevic

    (Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia)

  • Nenad Djokic

    (Department of Trade, Marketing and Logistics, Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia)

Abstract

The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.

Suggested Citation

  • Aleksandar Grubor & Nikola Milicevic & Nenad Djokic, 2018. "Serbian Organic Food Consumer Research and Bioeconomy Development," Sustainability, MDPI, vol. 10(12), pages 1-12, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4820-:d:191215
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    References listed on IDEAS

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    2. Kinga Nagy-Pércsi & Csaba Fogarassy, 2019. "Important Influencing and Decision Factors in Organic Food Purchasing in Hungary," Sustainability, MDPI, vol. 11(21), pages 1-21, November.
    3. Roberta Souza Piao & Vivian Lara Silva & Irene Navarro del Aguila & Jerónimo de Burgos Jiménez, 2021. "Green Growth and Agriculture in Brazil," Sustainability, MDPI, vol. 13(3), pages 1-13, January.
    4. Cristina Fleșeriu & Smaranda Adina Cosma & Vlad Bocăneț, 2020. "Values and Planned Behaviour of the Romanian Organic Food Consumer," Sustainability, MDPI, vol. 12(5), pages 1-21, February.
    5. Chivu, Luminita & Andrei, Jean Vasile & Zaharia, Marian & Gogonea, Rodica-Manuela, 2020. "A regional agricultural efficiency convergence assessment in Romania – Appraising differences and understanding potentials," Land Use Policy, Elsevier, vol. 99(C).
    6. Rodriguez, Julieta A. & Lupín, Beatriz & Mujica, Guillermina & Cutrera, Gianluca & Adamini, Ariana, 2022. "Bioeconomía y consumo: valoración de alimentos saludables y sustentables," Nülan. Deposited Documents 3746, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

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