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Benchmarking Internet Promotion of Renewable Energy Enterprises: Is Sustainability Present?

Author

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  • Zacharoula Andreopoulou

    (Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece)

  • Christiana Koliouska

    (Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece)

Abstract

Sustainability constitutes a broad discipline that focuses on the social, economic and environmental impact of human activities. Many policies and strategies have been developed for the pursuit of environmental sustainability and the guidance to a green society. Many enterprises have taken meaningful steps to improve their own environmental performance through corporate sustainability and environmental management. Environmental management contributes to significant improvements to environmental performance of the enterprises. This paper aims to evaluate the Renewable Energy Enterprises performance in the Internet in Thessaloniki Prefecture regarding the characteristics of sustainability using Multi-criteria Decision Analysis. TOPSIS method was used to provide a ranking of the Renewable Energy Enterprises according to their sustainability and finally conclude to a benchmark. According to the results of the research, the Renewable Energy Enterprises achieve a good level of sustainability but not the optimum. However, the entrepreneurs should adopt modern environmental policy, sustainable marketing, green network framework and certified environmental management system in order to consider their enterprise sustainable.

Suggested Citation

  • Zacharoula Andreopoulou & Christiana Koliouska, 2018. "Benchmarking Internet Promotion of Renewable Energy Enterprises: Is Sustainability Present?," Sustainability, MDPI, vol. 10(11), pages 1-12, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4187-:d:182647
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    Cited by:

    1. Christiana Koliouska & Zacharoula Andreopoulou, 2020. "A Multicriteria Approach for Assessing the Impact of ICT on EU Sustainable Regional Policy," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    2. Marios Karagiovanidis & Joaqu?n Vasilios Fragos & Zacharoula Andreopoulou, 2018. "Rural Sustainability: Managing energy and water consumption, using emerging technologies on irrigation pumps," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(2), pages 121-132.
    3. Christiana Koliouska & Zacharoula Andreopoulou, 2023. "E-Tourism for Sustainable Development through Alternative Tourism Activities," Sustainability, MDPI, vol. 15(11), pages 1-13, May.

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