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The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis

Author

Listed:
  • W. Douglas Evans

    (Milken Institute School of Public Health, The George Washington University, Washington, DC 20052, USA)

  • Bonnie N Young

    (Colorado State University, Fort Collins, CO 80523, USA)

  • Michael A Johnson

    (Berkeley Air Monitoring Group, Berkeley University, Berkeley, CA 94704, USA)

  • Kirstie A. Jagoe

    (Berkeley Air Monitoring Group, Berkeley University, Berkeley, CA 94704, USA)

  • Dana Charron

    (Berkeley Air Monitoring Group, Berkeley University, Berkeley, CA 94704, USA)

  • Madeleine Rossanese

    (Berkeley Air Monitoring Group, Berkeley University, Berkeley, CA 94704, USA)

  • K Lloyd Morgan

    (Mediae Company, Nairobi 00100, Kenya)

  • Patricia Gichinga

    (Mediae Company, Nairobi 00100, Kenya)

  • Julie Ipe

    (Clean Cooking Alliance, Washington, DC 20052, USA)

Abstract

Background: Globally, an estimated 3.6 billion people rely on solid fuels for cooking over open fires or in simple cookstoves. Universal access to clean cooking fuels and technology by 2030 is a United Nations’ Sustainable Development Goal. Methods: The Mediae Company created a home makeover television and radio show, Shamba Chef , designed to promote modern, cleaner, safer cooking methods and improved nutrition in Kenya, which reached 5 million homes in late 2017. This was accompanied by a mobile phone platform called iChef. Researchers evaluated the effects of Shamba Chef on cookstove purchase, use, and attitudes, beliefs, and intentions. Results: The study revealed dose–response effects of Shamba Chef exposure on several key outcomes. Exposure to the program was associated with an awareness of improved biomass stoves (OR 4.4; 95% CI 2.8 to 6.9), and aspirations to own an improved biomass stove (OR 2.0; 95% CI 1.4 to 2.9). Receiving information about modern stoves from two or more sources generated greater awareness of liquefied petroleum gas (LPG) stoves (OR 2.0; 95% CI 1.3 to 3.1). The qualitative study revealed that Shamba Chef explained how the stoves worked, communicated their benefits, and encouraged participants to trust and purchase those cookstoves. Conclusion: Shamba Chef was successful in influencing determinants of cookstove purchase and use, and there is evidence from the qualitative study that it influenced the purchase and use of improved biomass stoves.

Suggested Citation

  • W. Douglas Evans & Bonnie N Young & Michael A Johnson & Kirstie A. Jagoe & Dana Charron & Madeleine Rossanese & K Lloyd Morgan & Patricia Gichinga & Julie Ipe, 2019. "The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2019:i:1:p:162-:d:301786
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    References listed on IDEAS

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    1. Victor Orozco-Olvera & Fuyuan Shen & Lucie Cluver, 2019. "The effectiveness of using entertainment education narratives to promote safer sexual behaviors of youth: A meta-analysis, 1985-2017," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-14, February.
    2. William Douglas Evans & Michael Johnson & Kirstie Jagoe & Dana Charron & Bonnie N. Young & A. S. M. Mashiur Rahman & Daniel Omolloh & Julie Ipe, 2017. "Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries," IJERPH, MDPI, vol. 15(1), pages 1-18, December.
    3. Ruiz-Mercado, Ilse & Masera, Omar & Zamora, Hilda & Smith, Kirk R., 2011. "Adoption and sustained use of improved cookstoves," Energy Policy, Elsevier, vol. 39(12), pages 7557-7566.
    4. Evans, W.D. & Pattanayak, S.K. & Young, S. & Buszin, J. & Rai, S. & Bihm, Jasmine Wallace, 2014. "Social marketing of water and sanitation products: A systematic review of peer-reviewed literature," Social Science & Medicine, Elsevier, vol. 110(C), pages 18-25.
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    Cited by:

    1. Melissa A. Napolitano & Cherise B. Harrington & Loral Patchen & Lindsey P. Ellis & Tony Ma & Katie Chang & Azar Gaminian & Caitlin P. Bailey & W. Douglas Evans, 2021. "Feasibility of a Digital Intervention to Promote Healthy Weight Management among Postpartum African American/Black Women," IJERPH, MDPI, vol. 18(4), pages 1-15, February.

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