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Social marketing of water and sanitation products: A systematic review of peer-reviewed literature

Author

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  • Evans, W.D.
  • Pattanayak, S.K.
  • Young, S.
  • Buszin, J.
  • Rai, S.
  • Bihm, Jasmine Wallace

Abstract

Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation.

Suggested Citation

  • Evans, W.D. & Pattanayak, S.K. & Young, S. & Buszin, J. & Rai, S. & Bihm, Jasmine Wallace, 2014. "Social marketing of water and sanitation products: A systematic review of peer-reviewed literature," Social Science & Medicine, Elsevier, vol. 110(C), pages 18-25.
    • Handle: RePEc:eee:socmed:v:110:y:2014:i:c:p:18-25
    DOI: 10.1016/j.socscimed.2014.03.011
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    References listed on IDEAS

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    1. Dunston, C. & McAfee, D. & Kaiser, R. & Rakotoarison, D. & Rambeloson, L. & Anh Thu Hoang & Quick, R.E., 2001. "Collaboration, cholera, and cyclones: A project to improve point-of-use water quality in Madagascar," American Journal of Public Health, American Public Health Association, vol. 91(10), pages 1574-1576.
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    Cited by:

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    4. Marjorie Chinen & Thomas de Hoop & María Balarin & Lorena Alcázar, 2016. "PROTOCOL: Vocational and business training to increase women's participation in higher skilled occupations in low‐ and middle‐income countries: protocol for a systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 12(1), pages 1-46.
    5. Fernando J. C. Magalhães Filho & Adriane A. F. S. L. de Queiroz & Beatriz S. Machado & Paula L. Paulo, 2019. "Sustainable Sanitation Management Tool for Decision Making in Isolated Areas in Brazil," IJERPH, MDPI, vol. 16(7), pages 1-13, March.
    6. Crocker, Jonny & Shields, Katherine F. & Venkataramanan, Vidya & Saywell, Darren & Bartram, Jamie, 2016. "Building capacity for water, sanitation, and hygiene programming: Training evaluation theory applied to CLTS management training in Kenya," Social Science & Medicine, Elsevier, vol. 166(C), pages 66-76.
    7. Coffey, Diane & Spears, Dean & Vyas, Sangita, 2017. "Switching to sanitation: Understanding latrine adoption in a representative panel of rural Indian households," Social Science & Medicine, Elsevier, vol. 188(C), pages 41-50.
    8. Mahmooda Khaliq & Silvia Sommariva & Adaline M. Buerck & Rinah Rakotondrazaka & Lova Rakotoarisoa & Luke John Paul Barrett & James R. Mihelcic, 2021. "Midstream Players Determine Population-Level Behavior Change: Social Marketing Research to Increase Demand for Lead-Free Components in Pitcher Pumps in Madagascar," IJERPH, MDPI, vol. 18(14), pages 1-13, July.
    9. Farooq Ahmad & Syed Ali Raza Hamid & Muhammad Nawaz Qaisar, 2019. "A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda," Global Economics Review, Humanity Only, vol. 4(4), pages 1-11, December.
    10. William Douglas Evans & Michael Johnson & Kirstie Jagoe & Dana Charron & Bonnie N. Young & A. S. M. Mashiur Rahman & Daniel Omolloh & Julie Ipe, 2017. "Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries," IJERPH, MDPI, vol. 15(1), pages 1-18, December.
    11. Pakhtigian, Emily L. & Dickinson, Katherine L. & Orgill-Meyer, Jennifer & Pattanayak, Subhrendu K., 2022. "Sustaining latrine use: Peers, policies, and sanitation behaviors," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 223-242.
    12. Jason Rosenfeld & Ruth Berggren & Leah Frerichs, 2021. "A Review of the Community Health Club Literature Describing Water, Sanitation, and Hygiene Outcomes," IJERPH, MDPI, vol. 18(4), pages 1-33, February.
    13. W. Douglas Evans & Bonnie N Young & Michael A Johnson & Kirstie A. Jagoe & Dana Charron & Madeleine Rossanese & K Lloyd Morgan & Patricia Gichinga & Julie Ipe, 2019. "The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    14. Emmy De Buck & Hans Van Remoortel & Karin Hannes & Thashlin Govender & Selvan Naidoo & Bert Avau & Axel Vande Veegaete & Alfred Musekiwa & Vittoria Lutje & Margaret Cargo & Hans‐Joachim Mosler & Phili, 2017. "Approaches to promote handwashing and sanitation behaviour change in low‐ and middle‐income countries: a mixed method systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 13(1), pages 1-447.
    15. Tidwell, James B. & Terris-Prestholt, Fern & Quaife, Matthew & Aunger, Robert, 2019. "Understanding demand for higher quality sanitation in peri-urban Lusaka, Zambia through stated and revealed preference analysis," Social Science & Medicine, Elsevier, vol. 232(C), pages 139-147.

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