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How Do Firms Achieve Green Innovation? Investigating the Influential Factors among the Energy Sector

Author

Listed:
  • Zahid Yousaf

    (Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan)

  • Magdalena Radulescu

    (Department of Finance, Accounting and Economics, University of Pitesti, Str. Targu din Vale, no. 1, 110040 Pitesti, Romania
    Institute of Doctoral and Post-Doctoral Studies, University Lucian Blaga of Sibiu, Bd, Victoriei, no. 10, 550024 Sibiu, Romania)

  • Crenguta Sinisi

    (Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania)

  • Abdelmohsen A. Nassani

    (Department of Management, College of Business Administration, King Saud University, Riyadh 11587, Saudi Arabia)

  • Mohamed Haffar

    (Department of Management, Birmingham Business School, Birmingham B15 2TY, UK)

Abstract

This research aims to examine the direct impact of green innovation strategies and the green dynamic capability on green innovation. The indirect effect is also tested, using green organizational identity as a mediator. A cross-sectional and quantitative research approach was used to collect data from energy firms. The results show that green innovation strategies and green dynamic capabilities positively affect the green innovation. The findings also proved that a green organizational identity acts as a mediator. The research outcomes suggest that the role of green organizational identity needs to be verified by firm managers who want to boost green innovation. In the advance era, society is more conscious about the green environment. Managers need a green innovation strategy to achieve green innovation within their firm. This study will help to manage the environmental issues, environmental degradation reductions, and establishment of green programs and products, which will all benefit society in the terms of improving resource efficiency, enhancing quality of life, and encouraging economic development.

Suggested Citation

  • Zahid Yousaf & Magdalena Radulescu & Crenguta Sinisi & Abdelmohsen A. Nassani & Mohamed Haffar, 2022. "How Do Firms Achieve Green Innovation? Investigating the Influential Factors among the Energy Sector," Energies, MDPI, vol. 15(7), pages 1-14, March.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:7:p:2549-:d:784146
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    References listed on IDEAS

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    1. Wanting Yu & Xin Zhang & Mingli Cui & Tiantian Feng, 2024. "Construction and Application of the Double Game Model for Direct Purchase of Electricity by Large Consumers under Consideration of Risk Factors," Energies, MDPI, vol. 17(8), pages 1-24, April.
    2. Ali Majid & Dr. Muhammad Shoaib Farooq, 2024. "Impact of Green Marketing Strategies on Consumer Buying Behavior: The Moderating Role of Environmental Concerns in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 37-43.
    3. Salihi, Awaisu Adamu & Ibrahim, Haslindar & Baharudin, Dayana Mastura, 2024. "Environmental governance as a driver of green innovation capacity and firm value creation," Innovation and Green Development, Elsevier, vol. 3(2).

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