IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v14y2021i21p7061-d667145.html
   My bibliography  Save this article

Management of Green Consumer Values in Renewable Energy Sources and Eco Innovation in India

Author

Listed:
  • Małgorzata Rutkowska

    (Faculty of Management, Wroclaw University of Science and Technology, 50-370 Wroclaw, Poland)

  • Paweł Bartoszczuk

    (SGH Warsaw School of Economics, Collegium of Business Administration, 02-554 Warsaw, Poland)

  • Uma Shankar Singh

    (Institute of Management, University of Szczecin, 71-004 Szczecin, Poland)

Abstract

Renewable energy sources are ecological and sustainable solutions accepted with a common consensus under the sustainable development goals. Energy source exploration has enforced the human race to think about sustainable energy production as fossil fuels are non-renewable and are having a negative impact on ecosystem. Consumer needs and wants are the key for acceptance of renewable energy and making production a possibility. The real challenge is with the consumer market for the acceptance of green energy. The current research is based on the concept of GREEN consumer values synergizing with renewable energy sources, and eco innovation for sustainability in India. The crucial point of study is assessing GREEN consumer values which are the determining factor for consumption. All five renewable energy sources (solar, wind, hydro, geothermal and biomass) have received a higher level of acceptance by respondents which shows that India is on its way to enhancing its capacity for renewable energy. Indian consumer values are very much aligned with eco sustainability, and the market is ready to consume renewable energy.

Suggested Citation

  • Małgorzata Rutkowska & Paweł Bartoszczuk & Uma Shankar Singh, 2021. "Management of Green Consumer Values in Renewable Energy Sources and Eco Innovation in India," Energies, MDPI, vol. 14(21), pages 1-17, October.
    • Handle: RePEc:gam:jeners:v:14:y:2021:i:21:p:7061-:d:667145
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/14/21/7061/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/14/21/7061/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    2. Apergis, Nicholas & Pinar, Mehmet, 2021. "The role of party polarization in renewable energy consumption: Fresh evidence across the EU countries," Energy Policy, Elsevier, vol. 157(C).
    3. Sultan, Fareena & Rohm, Andrew J. & Gao, Tao (Tony), 2009. "Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 308-320.
    4. Rafael Ninno Muniz & Stéfano Frizzo Stefenon & William Gouvêa Buratto & Ademir Nied & Luiz Henrique Meyer & Erlon Cristian Finardi & Ricardo Marino Kühl & José Alberto Silva de Sá & Brigida Ramati Per, 2020. "Tools for Measuring Energy Sustainability: A Comparative Review," Energies, MDPI, vol. 13(9), pages 1-27, May.
    5. Liu, Xuyi & Zhang, Shun & Bae, Junghan, 2017. "The nexus of renewable energy-agriculture-environment in BRICS," Applied Energy, Elsevier, vol. 204(C), pages 489-496.
    6. Domenico Campisi & Simone Gitto & Donato Morea, 2018. "Shari’ah-Compliant Finance: A Possible Novel Paradigm for Green Economy Investments in Italy," Sustainability, MDPI, vol. 10(11), pages 1-12, October.
    7. Renata Marks-Bielska & Stanisław Bielski & Katarzyna Pik & Krystyna Kurowska, 2020. "The Importance of Renewable Energy Sources in Poland’s Energy Mix," Energies, MDPI, vol. 13(18), pages 1-23, September.
    8. Oleksandr Sabishchenko & Rafał Rębilas & Norbert Sczygiol & Mariusz Urbański, 2020. "Ukraine Energy Sector Management Using Hybrid Renewable Energy Systems," Energies, MDPI, vol. 13(7), pages 1-20, April.
    9. Jolanta Pakulska, 2021. "The Eco-Innovation versus Economic Development on the EU Example," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 999-1008.
    10. Luigi Aldieri & Concetto Paolo Vinci, 2018. "Green Economy and Sustainable Development: The Economic Impact of Innovation on Employment," Sustainability, MDPI, vol. 10(10), pages 1-11, October.
    11. Long-Chuan Lu & Hsiu-Hua Chang & Alan Chang, 2015. "Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs," Journal of Business Ethics, Springer, vol. 127(1), pages 205-219, March.
    12. Jamal Mamkhezri, Jennifer A. Thacher, and Janie M. Chermak, 2020. "Consumer Preferences for Solar Energy: A Choice Experiment Study," The Energy Journal, International Association for Energy Economics, vol. 0(Number 5), pages `57-184.
    13. Małgorzata Rutkowska & Jolanta Pakulska, 2018. "The level of eco-innovations in the EU Member States," WORking papers in Management Science (WORMS) WORMS/18/02, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    14. Mateusz Piwowarski & Danuta Miłaszewicz & Małgorzata Łatuszyńska & Mariusz Borawski & Kesra Nermend, 2018. "Application of the Vector Measure Construction Method and Technique for Order Preference by Similarity Ideal Solution for the Analysis of the Dynamics of Changes in the Poverty Levels in the European ," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    15. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    16. Adam Sulich & Malgorzata Rutkowska & Uma Shankar Singh, 2021. "Decision Towards Green Careers and Sustainable Development," Papers 2106.00465, arXiv.org.
    17. Ihsan Ullah Jan & Seonggoo Ji & Chankoo Yeo, 2019. "Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure," Sustainability, MDPI, vol. 11(23), pages 1-16, November.
    18. Croutzet, Alexandre & Dabbous, Amal, 2021. "Do FinTech trigger renewable energy use? Evidence from OECD countries," Renewable Energy, Elsevier, vol. 179(C), pages 1608-1617.
    19. Pi-Chuan Sun & Hsueh-Mei Wang & Hsien-Long Huang & Chien-Wei Ho, 2020. "Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives," Energy & Environment, , vol. 31(1), pages 21-39, February.
    20. Xu, Xiaofeng & Wei, Zhifei & Ji, Qiang & Wang, Chenglong & Gao, Guowei, 2019. "Global renewable energy development: Influencing factors, trend predictions and countermeasures," Resources Policy, Elsevier, vol. 63(C), pages 1-1.
    21. Elżbieta Szaruga & Zuzanna Kłos-Adamkiewicz & Agnieszka Gozdek & Elżbieta Załoga, 2021. "Linkages between Energy Delivery and Economic Growth from the Point of View of Sustainable Development and Seaports," Energies, MDPI, vol. 14(14), pages 1-61, July.
    22. Li Yan & Hean Tat Keh & Xiaoyu Wang, 2021. "Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief," Journal of Business Ethics, Springer, vol. 169(3), pages 499-516, March.
    23. Zhao-Hong Cheng & Chun-Tuan Chang & Yu-Kang Lee, 2020. "Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control," Review of Managerial Science, Springer, vol. 14(1), pages 61-85, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Małgorzata Tarczynska-Luniewska & Iwona Bak & Uma Shankar Singh & Guru Ashish Singh, 2022. "Economic Crisis Impact Assessment and Risk Exposure Evaluation of Selected Energy Sector Companies from Bombay Stock Exchange," Energies, MDPI, vol. 15(22), pages 1-25, November.
    2. Uma Shankar Singh & Malgorzata Nermend & Swapnil Singh, 2022. "Nurturing Green Consumer Values and Renewable Energy Reliance through Societal Education in Uttar Pradesh for Inclusive Capacity Building," Energies, MDPI, vol. 16(1), pages 1-26, December.
    3. Elżbieta Szaruga & Elżbieta Załoga, 2022. "Qualitative–Quantitative Warning Modeling of Energy Consumption Processes in Inland Waterway Freight Transport on River Sections for Environmental Management," Energies, MDPI, vol. 15(13), pages 1-21, June.
    4. Uma Shankar Singh & Małgorzata Rutkowska & Paweł Bartoszczuk, 2022. "Renewable Energy Decision Criteria on Green Consumer Values Comparing Poland and India Aligned with Environment Policy for Sustainable Development," Energies, MDPI, vol. 15(14), pages 1-26, July.
    5. Jaroslaw Korpysa & Uma Shankar Singh & Swapnil Singh, 2023. "Validation of Decision Criteria and Determining Factors Importance in Advocating for Sustainability of Entrepreneurial Startups towards Social Inclusion and Capacity Building," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    6. Elżbieta Szaruga & Elżbieta Załoga, 2022. "Sustainable Development Programming of Airports by Identification of Non-Efficient Units," Energies, MDPI, vol. 15(3), pages 1-19, January.
    7. Małgorzata Łatuszyńska & Kesra Nermend, 2022. "Energy Decision Making: Problems, Methods, and Tools—An Overview," Energies, MDPI, vol. 15(15), pages 1-5, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Uma Shankar Singh & Małgorzata Rutkowska & Paweł Bartoszczuk, 2022. "Renewable Energy Decision Criteria on Green Consumer Values Comparing Poland and India Aligned with Environment Policy for Sustainable Development," Energies, MDPI, vol. 15(14), pages 1-26, July.
    2. Zuzanna Kłos-Adamkiewicz & Elżbieta Szaruga & Agnieszka Gozdek & Magdalena Kogut-Jaworska, 2023. "Links between the Energy Intensity of Public Urban Transport, Regional Economic Growth and Urbanisation: The Case of Poland," Energies, MDPI, vol. 16(9), pages 1-25, April.
    3. Smirnova, Elena & Kot, Sebastian & Kolpak, Eugeny & Shestak, Viktor, 2021. "Governmental support and renewable energy production: A cross-country review," Energy, Elsevier, vol. 230(C).
    4. Krystyna Kurowska & Renata Marks-Bielska & Stanisław Bielski & Audrius Aleknavičius & Cezary Kowalczyk, 2020. "Geographic Information Systems and the Sustainable Development of Rural Areas," Land, MDPI, vol. 10(1), pages 1-18, December.
    5. Elżbieta Szaruga & Elżbieta Załoga, 2022. "Sustainable Development Programming of Airports by Identification of Non-Efficient Units," Energies, MDPI, vol. 15(3), pages 1-19, January.
    6. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    7. Bilal Khalid & Mariusz Urbański & Monika Kowalska-Sudyka & Elżbieta Wysłocka & Barbara Piontek, 2021. "Evaluating Consumers’ Adoption of Renewable Energy," Energies, MDPI, vol. 14(21), pages 1-15, November.
    8. Iwona Bąk & Małgorzata Tarczyńska-Łuniewska & Anna Barwińska-Małajowicz & Paweł Hydzik & Dariusz Kusz, 2022. "Is Energy Use in the EU Countries Moving toward Sustainable Development?," Energies, MDPI, vol. 15(16), pages 1-26, August.
    9. Wang, Erhong & Gozgor, Giray & Mahalik, Mantu Kumar & Patel, Gupteswar & Hu, Guoheng, 2022. "Effects of institutional quality and political risk on the renewable energy consumption in the OECD countries," Resources Policy, Elsevier, vol. 79(C).
    10. Agnieszka Izabela Baruk & Anna Goliszek, 2022. "The Associations of Young Poles with Green Energy in the Context of Self-Assessment of Their Relevant Knowledge and the Importance Attached to the Energy Sources Used," Energies, MDPI, vol. 15(19), pages 1-18, September.
    11. CHEN, Helen S.Y., 2020. "Designing Sustainable Humanitarian Supply Chains," OSF Preprints m82ar, Center for Open Science.
    12. Denise Ravet, 2011. "Lean production: the link between supply chain and sustainable development in an international environment," Post-Print hal-00691666, HAL.
    13. Mara Del Baldo, 2012. "Corporate social responsibility and corporate governance in Italian SMEs: the experience of some “spirited businesses”," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(1), pages 1-36, February.
    14. Michael Howes & Liana Wortley & Ruth Potts & Aysin Dedekorkut-Howes & Silvia Serrao-Neumann & Julie Davidson & Timothy Smith & Patrick Nunn, 2017. "Environmental Sustainability: A Case of Policy Implementation Failure?," Sustainability, MDPI, vol. 9(2), pages 1-17, January.
    15. Parnphumeesup, Piya & Kerr, Sandy A., 2011. "Stakeholder preferences towards the sustainable development of CDM projects: Lessons from biomass (rice husk) CDM project in Thailand," Energy Policy, Elsevier, vol. 39(6), pages 3591-3601, June.
    16. Chin-Shan Lu & Kuo-Chung Shang & Chi-Chang Lin, 2016. "Examining sustainability performance at ports: port managers’ perspectives on developing sustainable supply chains," Maritime Policy & Management, Taylor & Francis Journals, vol. 43(8), pages 909-927, November.
    17. Kebede, Yohannes, 1993. "The Limits to Common Resource Management: The Bypassed Commons or Commons without Tragedy," MPRA Paper 662, University Library of Munich, Germany, revised 01 May 1993.
    18. John Stanley & Janet Stanley, 2023. "Improving Appraisal Methodology for Land Use Transport Measures to Reduce Risk of Social Exclusion," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    19. Nora Mzavanadze, 2009. "Building A Framework For National Sustainable Development Assessment And Application For Lithuania: Sustainability In Transition," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 97-130.
    20. Pishchulov, Grigory & Trautrims, Alexander & Chesney, Thomas & Gold, Stefan & Schwab, Leila, 2019. "The Voting Analytic Hierarchy Process revisited: A revised method with application to sustainable supplier selection," International Journal of Production Economics, Elsevier, vol. 211(C), pages 166-179.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:14:y:2021:i:21:p:7061-:d:667145. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.