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Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises

Author

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  • Ranjit Gupta

    (Sasin School of Management, Chulalongkorn University, Bangkok 10330, Thailand
    Center for Wireless Integrated MicrosSensing and Systems (WIMS2), University of Michigan, Ann Arbor, MI 48109, USA)

  • Maya Gianchandani

    (University of Chicago Booth School of Business, Chicago, IL 60637, USA)

  • Cristian Mejia

    (Graduate School of Environment and Society, Tokyo Institute of Technology, Tokyo 108-0023, Japan
    Institute for Future Initiatives, The University of Tokyo, Tokyo 113-0033, Japan)

  • Yogesh B. Gianchandani

    (Center for Wireless Integrated MicrosSensing and Systems (WIMS2), University of Michigan, Ann Arbor, MI 48109, USA)

  • Yuya Kajikawa

    (Graduate School of Environment and Society, Tokyo Institute of Technology, Tokyo 108-0023, Japan
    Institute for Future Initiatives, The University of Tokyo, Tokyo 113-0033, Japan)

Abstract

Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact on the structure. Diversification literature has primarily focused on one of these two metrics rather than providing an integrated view; this work investigates both metrics. Considering deal-making as an execution instrument of strategies, a comparison of historic deals of MNEs with their current structure offers insights into the nature of the diversification strategies that were pursued. For the most active global deal-making pharmaceutical firms, we derive normalized deal diversity profile metrics in terms of their cumulative past product-countries’ preferences and compare them with the product-countries’ operations of their current subsidiaries. We rationalize MNE deal behaviors as means to shed, acquire and consolidate businesses to enable their market leadership aspirations. The analysis reveals two trajectories that have been actively favored in deals: one directed at niche products offered globally, and one directed at niche products in selected countries. The former is characterized by deals in a high number of countries, whereas the latter by two identifiably different product concentration levels. In contrast, trajectories directed at widely diverse products have been disfavored in deals. Understanding such directions and their pace can aid in global- or group-level strategy formulation, monitoring strategy execution, interpreting competitor moves and designing regional policies.

Suggested Citation

  • Ranjit Gupta & Maya Gianchandani & Cristian Mejia & Yogesh B. Gianchandani & Yuya Kajikawa, 2023. "Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises," Businesses, MDPI, vol. 3(2), pages 1-20, April.
    • Handle: RePEc:gam:jbusin:v:3:y:2023:i:2:p:16-250:d:1121812
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    References listed on IDEAS

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