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Cultural assets. New opportunities for the region


  • Piergiorgio Re
  • Bernardo Bertoldi
  • Fabrizio Mosca
  • Margherita Stupino
  • Chiara Giachino


No abstract is available for this item.

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  • Piergiorgio Re & Bernardo Bertoldi & Fabrizio Mosca & Margherita Stupino & Chiara Giachino, 2016. "Cultural assets. New opportunities for the region," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2016(2), pages 13-40.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-002002

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    References listed on IDEAS

    1. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    2. Simone Splendiani & Tonino Pencarelli, 2008. "Il governo delle destinazioni e dei prodotti turistici: analisi di alcune esperienze," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2008(2), pages 91-121.
    3. Mariangela Franch & Andrea Moretti & Tonino Pencarelli, 2014. "Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2014(4), pages 15-17.
    4. Luigi Cantone & Marcello Risitano, 2011. "The role of DMOs in tourism stakeholders systems. An empirical research in Italian context," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2011(3), pages 105-125.
    5. Emanulea Conti & Simone Moriconi, 2012. "Le "esperienze turistico-culturali": creare valore per i turisti culturali e gli stakeholders e valorizzare il patrimonio culturale della destinazione turistica. Il caso "Marcheholiday&," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2012(4), pages 73-98.
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    Cited by:

    1. Boisjoly, Geneviève & El-Geneidy, Ahmed M., 2017. "How to get there? A critical assessment of accessibility objectives and indicators in metropolitan transportation plans," Transport Policy, Elsevier, vol. 55(C), pages 38-50.

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