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Establishing rigor in mail-survey procedures in international business research

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  • Chidlow, Agnieszka
  • Ghauri, Pervez N.
  • Yeniyurt, Sengun
  • Cavusgil, S. Tamer

Abstract

How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by researchers in mail surveys. The intent is to be self-critical and formulate strategies for enhancing the rigor and success of data-collection procedures in survey-based research. Our findings confirm that international business scholars could significantly improve surveys’ response rates by following more rigorous and well-established methodological practices already established in the social science literature. We also find that, while some continents tend to be oversampled, a large portion of the world remains underrepresented in international business research. The results point to interesting trends in cross-cultural data-collection procedures. Given that primary research will always drive new knowledge creation, scholars are strongly advised to practice best-available procedures for data collection.

Suggested Citation

  • Chidlow, Agnieszka & Ghauri, Pervez N. & Yeniyurt, Sengun & Cavusgil, S. Tamer, 2015. "Establishing rigor in mail-survey procedures in international business research," Journal of World Business, Elsevier, vol. 50(1), pages 26-35.
    • Handle: RePEc:eee:worbus:v:50:y:2015:i:1:p:26-35
    DOI: 10.1016/j.jwb.2014.01.004
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    References listed on IDEAS

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