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An Experimental Investigation into Cross-National Mail Survey Response Rates


  • David Jobber

    (University of Bradford)

  • John Saunders

    (University of Technology)


This study investigates the effects of foreign and domestic source manipulations on cross-national response rates of business people in two countries: the United States and Britain. The hypothesis that managers from the U.S.A. are more likely to respond than those from Britain is also tested. Results suggest that foreign source effects do not raise response rates. For British managers, findings suggest that higher compliance results from the ‘domestic’ source. Responses from USA managers were no higher than from their British counterparts. The implications of these findings for cross-national mail surveys are discussed.© 1988 JIBS. Journal of International Business Studies (1988) 19, 483–489

Suggested Citation

  • David Jobber & John Saunders, 1988. "An Experimental Investigation into Cross-National Mail Survey Response Rates," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 483-489, September.
  • Handle: RePEc:pal:jintbs:v:19:y:1988:i:3:p:483-489

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    Cited by:

    1. Trudy Ann Cameron & W. Douglas Shaw & Shannon R. Ragland & Sally Keefe & John M. (Mac) Callaway, 1996. "Using Distance and Zip Code Census Information For Nonresponse Correction In the Analysis of Mail Survey Data," UCLA Economics Working Papers 751, UCLA Department of Economics.
    2. Selmer, Jan, 2002. "The Chinese connection? Adjustment of Western vs. overseas Chinese expatriate managers in China," Journal of Business Research, Elsevier, vol. 55(1), pages 41-50, January.
    3. repec:spr:manint:v:47:y:2007:i:1:d:10.1007_s11575-007-0005-5 is not listed on IDEAS
    4. Albaum, Gerald S. & Evangelista, Felicitas & Medina, Nila, 1998. "Role of Response Behavior Theory in Survey Research: A Cross-National Study," Journal of Business Research, Elsevier, vol. 42(2), pages 115-125, June.
    5. Park, Hoon & Sun Dai Hwang & Harrison, J. Kline, 1996. "Sources and consequences of communication problems in foreign subsidiaries: The case of United States firms in South Korea," International Business Review, Elsevier, vol. 5(1), pages 79-98, February.
    6. Harzing, Anne-Wil, 1997. "Response rates in international mail surveys: Results of a 22-country study," International Business Review, Elsevier, vol. 6(6), pages 641-665, December.
    7. Agnieszka Chidlow & Pervez N. Ghauri, 2014. "What incentives are being used by International Business Researchers in Their Surveys? A Review," William Davidson Institute Working Papers Series wp1086, William Davidson Institute at the University of Michigan.
    8. Chidlow, Agnieszka & Ghauri, Pervez N. & Yeniyurt, Sengun & Cavusgil, S. Tamer, 2015. "Establishing rigor in mail-survey procedures in international business research," Journal of World Business, Elsevier, vol. 50(1), pages 26-35.

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