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Language as a resource to assess cross-cultural equivalence in quantitative management research

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  • Usunier, Jean-Claude

Abstract

Most cross-cultural management studies are based on US research instruments. Sophisticated translation procedures are applied to ensure that the target language wording is as near as possible to the source language. This process often results in ignoring the emic meaning in the target context by forcing source meaning into that context. This paper investigates the use of language as a cultural informant to generate insights into shared or specific facets of meaning. Illustrations from the cross-cultural management literature show that divergence in meaning can be assessed by adopting a cultural and political approach to translation rather than a mechanical one.

Suggested Citation

  • Usunier, Jean-Claude, 2011. "Language as a resource to assess cross-cultural equivalence in quantitative management research," Journal of World Business, Elsevier, vol. 46(3), pages 314-319, July.
  • Handle: RePEc:eee:worbus:v:46:y:2011:i:3:p:314-319
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    References listed on IDEAS

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    1. Oded Shenkar & Mary Ann von Glinow, 1994. "Paradoxes of Organizational Theory and Research: Using the Case of China to Illustrate National Contingency," Management Science, INFORMS, vol. 40(1), pages 56-71, January.
    2. Schmitt, Bernd H & Zhang, Shi, 1998. " Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 108-122, September.
    3. Janssens, Maddy & Lambert, José & Steyaert, Chris, 2004. "Developing language strategies for international companies: the contribution of translation studies," Journal of World Business, Elsevier, vol. 39(4), pages 414-430, November.
    4. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 78-90, June.
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    Cited by:

    1. repec:spr:manint:v:53:y:2013:i:3:d:10.1007_s11575-012-0154-z is not listed on IDEAS
    2. Ashish Malik & Ralf Bebenroth, 2017. "Mind Your Language! : Role of Target Firm Language in Post-Merger Integration," Discussion Paper Series DP2017-15, Research Institute for Economics & Business Administration, Kobe University.
    3. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, vol. 67(7), pages 1461-1467.
    4. Harzing, Anne-Wil & Pudelko, Markus, 2013. "Language competencies, policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs," Journal of World Business, Elsevier, vol. 48(1), pages 87-97.

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