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Competitive effects of the airlines-within-airlines strategy – Pricing and route entry patterns

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  • Homsombat, Winai
  • Lei, Zheng
  • Fu, Xiaowen

Abstract

This paper investigates the effects of the airlines-within-airlines strategy adopted by Qantas airline group, which simultaneously runs a full-service airline (Qantas Airways) and a low-cost carrier (Jetstar Airways). Our empirical investigation of airline pricing and route entry patterns in the Australian domestic market suggests that Jetstar has been used as a fighting brand against rival low cost carriers. Such a strategy increases group airlines’ prices at the expenses of rival airlines. There is preliminary evidence that pricing benefits to Qantas Group come from increased market power as well as service quality improvements.

Suggested Citation

  • Homsombat, Winai & Lei, Zheng & Fu, Xiaowen, 2014. "Competitive effects of the airlines-within-airlines strategy – Pricing and route entry patterns," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 63(C), pages 1-16.
  • Handle: RePEc:eee:transe:v:63:y:2014:i:c:p:1-16
    DOI: 10.1016/j.tre.2013.12.008
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    17. Ma, Wenliang & Zhang, Anming & Zhang, Yahua & Xu, Shiteng, 2021. "The growing influence of low-cost carriers in Northeast Asia and its implications for a regional single aviation market," Journal of Air Transport Management, Elsevier, vol. 91(C).

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