Social avoidance needs boost AI's nonsocial attribute valuation in secret consumption
Author
Abstract
Suggested Citation
DOI: 10.1016/j.techsoc.2025.102817
Download full text from publisher
As the access to this document is restricted, you may want to
for a different version of it.References listed on IDEAS
- Jana Holthöwer & Jenny Doorn, 2023. "Robots do not judge: service robots can alleviate embarrassment in service encounters," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 767-784, July.
- Chiara Longoni & Andrea Bonezzi & Carey K Morewedge, 2019. "Resistance to Medical Artificial Intelligence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 629-650.
- Maria A Rodas & Deborah Roedder John & Vicki G Morwitz & J Jeffrey Inman & Andrea C Morales, 2020. "The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice [The Need for Cognition]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(6), pages 1093-1109.
- Fang, Xing, 2022. "Why we hide good deeds? The selfless and anonymous donation behavior in crowdfunding," Technology in Society, Elsevier, vol. 71(C).
- Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
- Berkeley J. Dietvorst & Joseph P. Simmons & Cade Massey, 2018. "Overcoming Algorithm Aversion: People Will Use Imperfect Algorithms If They Can (Even Slightly) Modify Them," Management Science, INFORMS, vol. 64(3), pages 1155-1170, March.
- Yuping Liu-Thompkins & Shintaro Okazaki & Hairong Li, 2022. "Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1198-1218, November.
- Dongjin He & Yuwei Jiang & Gerald J Gorn, 2022. "Hiding in the Crowd: Secrecy Compels Consumer Conformity [Manipulating Personal Salience: The Effects of Performance Expectations on Physical Positioning]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 1032-1049.
- De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
- Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
- Williams, Robin & Anderson, Stuart & Cresswell, Kathrin & Kannelønning, Mari Serine & Mozaffar, Hajar & Yang, Xiao, 2024. "Domesticating AI in medical diagnosis," Technology in Society, Elsevier, vol. 76(C).
- Huang, Ming-Hui & Rust, Roland T., 2022. "A Framework for Collaborative Artificial Intelligence in Marketing," Journal of Retailing, Elsevier, vol. 98(2), pages 209-223.
- Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.
- Romain Cadario & Chiara Longoni & Carey K. Morewedge, 2021. "Understanding, explaining, and utilizing medical artificial intelligence," Nature Human Behaviour, Nature, vol. 5(12), pages 1636-1642, December.
- Mao, Yuanyi & Hu, Bo & Kim, Ki Joon, 2024. "When AI doctors lie about diagnosis: The effects of varying degrees of prosocial lies in patient–AI interactions," Technology in Society, Elsevier, vol. 76(C).
- Choung, Hyesun & David, Prabu & Ling, Tsai-Wei, 2024. "Acceptance of AI-powered facial recognition technology in surveillance scenarios: Role of trust, security, and privacy perceptions," Technology in Society, Elsevier, vol. 79(C).
- Hoffmann, Christian Hugo, 2022. "Is AI intelligent? An assessment of artificial intelligence, 70 years after Turing," Technology in Society, Elsevier, vol. 68(C).
- Burton, Joe, 2023. "Algorithmic extremism? The securitization of artificial intelligence (AI) and its impact on radicalism, polarization and political violence," Technology in Society, Elsevier, vol. 75(C).
- Li, Jian & Huang, Jinsong & Li, Yaqi, 2023. "Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Adekoya, Oluwasegun B. & Oliyide, Johnson A. & Saleem, Owais & Adeoye, Habeeb A., 2022. "Asymmetric connectedness between Google-based investor attention and the fourth industrial revolution assets: The case of FinTech and Robotics & Artificial intelligence stocks," Technology in Society, Elsevier, vol. 68(C).
- Logg, Jennifer M. & Minson, Julia A. & Moore, Don A., 2019. "Algorithm appreciation: People prefer algorithmic to human judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 151(C), pages 90-103.
- David Cremer, 2022. "Machines are not moral role models," Nature Human Behaviour, Nature, vol. 6(5), pages 609-609, May.
- Rippé, Cindy B. & Smith, Brent & Dubinsky, Alan J., 2018. "Lonely consumers and their friend the retail salesperson," Journal of Business Research, Elsevier, vol. 92(C), pages 131-141.
- Sun, Katherine Qianwen & Slepian, Michael L., 2020. "The conversations we seek to avoid," Organizational Behavior and Human Decision Processes, Elsevier, vol. 160(C), pages 87-105.
- Emily N Garbinsky & Joe J Gladstone & Hristina Nikolova & Jenny G Olson & Margaret C Campbell & Susan M Broniarczyk, 2020. "Love, Lies, and Money: Financial Infidelity in Romantic Relationships [“Cognitive Interdependence: Commitment and the Mental Representation of Close Relationships,”]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 1-24.
- Flavián, Carlos & Belk, Russell W. & Belanche, Daniel & Casaló, Luis V., 2024. "Automated social presence in AI: Avoiding consumer psychological tensions to improve service value," Journal of Business Research, Elsevier, vol. 175(C).
- Xueming Luo & Siliang Tong & Zheng Fang & Zhe Qu, 2019. "Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases," Marketing Science, INFORMS, vol. 38(6), pages 937-947, November.
- Chin, Tachia & Li, Qi & Mirone, Francesco & Papa, Armando, 2025. "Conflicting impacts of shadow AI usage on knowledge leakage in metaverse-based business models: A Yin-Yang paradox framing," Technology in Society, Elsevier, vol. 81(C).
- Fedorenko, Ivan & Berthon, Pierre & Edelman, Linda, 2023. "Top secret: Integrating 20 years of research on secrecy," Technovation, Elsevier, vol. 123(C).
- Wan, Lisa C. & Chan, Elisa K. & Luo, Xiaoyan, 2021. "ROBOTS COME to RESCUE: How to reduce perceived risk of infectious disease in Covid19-stricken consumers?," Annals of Tourism Research, Elsevier, vol. 88(C).
- Ahmed, Oli & Nayeem Siddiqua, Syeda Jannatun & Alam, Najifa & Griffiths, Mark D., 2021. "The mediating role of problematic social media use in the relationship between social avoidance/distress and self-esteem," Technology in Society, Elsevier, vol. 64(C).
- Lidan Xu & Ravi Mehta, 2022. "Technology devalues luxury? Exploring consumer responses to AI-designed luxury products," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1135-1152, November.
- Li, Jian & Huang, Jin-Song, 2020. "Dimensions of artificial intelligence anxiety based on the integrated fear acquisition theory," Technology in Society, Elsevier, vol. 63(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
- Yang, Yikai & Zheng, Jiehui & Yu, Yining & Qiu, Yiling & Wang, Lei, 2024. "The role of recommendation sources and attribute framing in online product recommendations," Journal of Business Research, Elsevier, vol. 174(C).
- Wang, Cuicui & Li, Yiyang & Fu, Weizhong & Jin, Jia, 2023. "Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Ding, Zhenbin & Zhang, Yali & Sun, Jun & Goh, Mark & Yang, Zhaojun, 2025. "To reveal or conceal: AI identity disclosure strategies for merchants," International Journal of Production Economics, Elsevier, vol. 283(C).
- Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
- Mari, Alex & Mandelli, Andreina & Algesheimer, René, 2024. "Empathic voice assistants: Enhancing consumer responses in voice commerce," Journal of Business Research, Elsevier, vol. 175(C).
- Choi, Sunhwa & Yi, Youjae & Zhao, Xiaohong, 2024. "The human touch vs. AI efficiency: How perceived status, effort, and loyalty shape consumer satisfaction with preferential treatment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Li, Jian & Huang, Jinsong & Li, Yaqi, 2023. "Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Wang, Xiaoyi & Qiu, Xingyi, 2024. "The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Kirk, Colleen P. & Givi, Julian, 2025. "The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications," Journal of Business Research, Elsevier, vol. 186(C).
- Zhu, Yimin & Zhang, Jiemin & Wu, Jifei & Liu, Yingyue, 2022. "AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots," Journal of Business Research, Elsevier, vol. 150(C), pages 642-652.
- Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Chugunova, Marina & Sele, Daniela, 2022. "We and It: An interdisciplinary review of the experimental evidence on how humans interact with machines," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 99(C).
- Sreedhar Madhavaram & Radha Appan, 2024. "AI for marketing: Enabler? Engager? Ersatz?," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 258-277, December.
- Hu, Jihao & Huang, GuoQiong Ivanka & Wong, IpKin Anthony & Wan, Lisa C., 2024. "AI trust divide: How recruiter-candidate roles shape tourism personnel decision-making," Annals of Tourism Research, Elsevier, vol. 109(C).
- Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
- Siliang Tong & Nan Jia & Xueming Luo & Zheng Fang, 2021. "The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance," Strategic Management Journal, Wiley Blackwell, vol. 42(9), pages 1600-1631, September.
- Ekaterina Jussupow & Kai Spohrer & Armin Heinzl & Joshua Gawlitza, 2021. "Augmenting Medical Diagnosis Decisions? An Investigation into Physicians’ Decision-Making Process with Artificial Intelligence," Information Systems Research, INFORMS, vol. 32(3), pages 713-735, September.
- repec:cup:judgdm:v:15:y:2020:i:3:p:449-451 is not listed on IDEAS
- Wang, Xun & Rodrigues, Vasco Sanchez & Demir, Emrah & Sarkis, Joseph, 2024. "Algorithm aversion during disruptions: The case of safety stock," International Journal of Production Economics, Elsevier, vol. 278(C).
- Zhang, Yaqiong & Wang, Shifu, 2023. "The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:81:y:2025:i:c:s0160791x25000077. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.