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Mandatory adoption of technology: Can UTAUT2 model capture managers behavioral intention?

Author

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  • Shareef, Mahmud Akhter
  • Das, Ronnie
  • Ahmed, Jashim Uddin
  • Mishra, Anubhav
  • Sultana, Ishrat
  • Rahman, Mehe Z.
  • Mukerji, Bhasker

Abstract

In Bangladeshi ready-made garment (RMG) and textile sectors, technology-driven compliance standards are primarily imported directly from foreign buyers' corporate social responsibility (CSR) where managers do not have enough scope of involvement, engagement, or active authority. They neither have selection freedom nor adoption willingness. The aim of this exploratory research is to understand managers' perceptions around accepting these imposed technology-driven compliance standards in the name of safety through an empirical study of the RMG sector in Bangladesh. We have used the extended framework of the unified theory of acceptance and use of technology (UTAUT2) model with certain modifications. After analyzing data through structural equation modeling (SEM), a modified theoretical framework was revealed to capture managers' behavioral intention toward a complex technological system that does not automatically arise from self-willingness; rather it is mandatory acceptance. Based on this knowledge, we recommend that the UTAUT2 model be extended and revised to capture this kind of mandatory adoption of technology. The findings of this research can provide deep and effective knowledge and experience to international buyers in the RMG sector, global supply chain members, RMG factory owners, and government policymakers.

Suggested Citation

  • Shareef, Mahmud Akhter & Das, Ronnie & Ahmed, Jashim Uddin & Mishra, Anubhav & Sultana, Ishrat & Rahman, Mehe Z. & Mukerji, Bhasker, 2024. "Mandatory adoption of technology: Can UTAUT2 model capture managers behavioral intention?," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    • Handle: RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007722
    DOI: 10.1016/j.techfore.2023.123087
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