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Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

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  • Rizvanović, Belma
  • Zutshi, Aneesh
  • Grilo, Antonio
  • Nodehi, Tahereh

Abstract

The contemporary market positions digital marketing as a powerful mediator between efficient digital interaction, data interpretation opportunities, and business growth, while extending its impact potential to tackle different growth challenges.

Suggested Citation

  • Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    • Handle: RePEc:eee:tefoso:v:186:y:2023:i:pa:s0040162522006497
    DOI: 10.1016/j.techfore.2022.122128
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