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Organisational perception management in sport: The use of corporate pro-environmental behaviour for desired facility referenda outcomes


  • Kellison, Timothy B.
  • Mondello, Michael J.


The subsidisation of professional sport facilities has inspired deeply contentious debates. In North America, these debates have culminating historically in a vote by referendum. In order to obtain a favourable outcome, sport organisations have relied largely on controversial means, including using the influence of urban regimes, disseminating unreliable economic impact analyses to the public, or using political influence to circumvent the democratic process. In this paper, organisational perception management is proposed as an alternative approach to these tactics. This strategy is defined and illustrated using corporate pro-environmental behaviour in sport to demonstrate professional sport organisations can protect their images, reputations, and identities and obtain favourable referenda outcomes. From this analysis, the Desired Voting Outcomes Framework is presented, illustrating that effective organisational perception management can interrupt anticipated no-voters’ decision-making processes, leading to a reconsideration of voters’ judgments. Furthermore, the organisation's longterm reputation is sustained due, in part, to the perceived legitimacy of referenda. Implications of this framework and directions for future research are discussed.

Suggested Citation

  • Kellison, Timothy B. & Mondello, Michael J., 2012. "Organisational perception management in sport: The use of corporate pro-environmental behaviour for desired facility referenda outcomes," Sport Management Review, Elsevier, vol. 15(4), pages 500-512.
  • Handle: RePEc:eee:spomar:v:15:y:2012:i:4:p:500-512
    DOI: 10.1016/j.smr.2012.01.005

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    References listed on IDEAS

    1. John K. Wilson & Richard Pomfret, 2009. "Government Subsidies for Professional Team Sports in Australia," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 42(3), pages 264-275.
    2. Robert A. Baade, 2003. "Evaluating Subsidies for Professional Sports in the United States and Europe: A Public-Sector Primer," Oxford Review of Economic Policy, Oxford University Press, vol. 19(4), pages 585-597, Winter.
    3. Philip K. Porter & Christopher R. Thomas, 2010. "Public Subsidies and the Location and Pricing of Sports," Southern Economic Journal, Southern Economic Association, vol. 76(3), pages 693-710, January.
    4. David L. Deephouse & Suzanne M. Carter, 2005. "An Examination of Differences Between Organizational Legitimacy and Organizational Reputation," Journal of Management Studies, Wiley Blackwell, vol. 42(2), pages 329-360, March.
    5. Coates, Dennis & Humphreys, Brad R., 2003. "The effect of professional sports on earnings and employment in the services and retail sectors in US cities," Regional Science and Urban Economics, Elsevier, vol. 33(2), pages 175-198, March.
    6. Hela Sheth & Kathy Babiak, 2010. "Beyond the Game: Perceptions and Practices of Corporate Social Responsibility in the Professional Sport Industry," Journal of Business Ethics, Springer, vol. 91(3), pages 433-450, February.
    7. Dennis Coates, 2007. "Stadiums And Arenas: Economic Development Or Economic Redistribution?," Contemporary Economic Policy, Western Economic Association International, vol. 25(4), pages 565-577, October.
    8. Stephen Fineman, 1996. "Green Stakeholders: Industry Interpretations And Response," Journal of Management Studies, Wiley Blackwell, vol. 33(6), pages 715-730, November.
    9. Brown, Matthew & Nagel, Mark & McEvoy, Chad & Rascher, Daniel, 2004. "Revenue and Wealth Maximization in the National Football League: The Impact of Stadia," MPRA Paper 25741, University Library of Munich, Germany.
    10. Stephanie Pincetl, 2003. "Nonprofits and Park Provision in Los Angeles: An Exploration of the Rise of Governance Approaches to the Provision of Local Services," Social Science Quarterly, Southwestern Social Science Association, vol. 84(4), pages 979-1001.
    11. Walker, Matthew & Heere, Bob, 2011. "Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing," Sport Management Review, Elsevier, vol. 14(2), pages 153-166, May.
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    Cited by:

    1. repec:gam:jsusta:v:10:y:2018:i:1:p:241-:d:127529 is not listed on IDEAS
    2. Brandon-Lai, Simon A. & Armstrong, Cole G. & Ferris, Gerald R., 2016. "Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations," Sport Management Review, Elsevier, vol. 19(5), pages 492-505.
    3. Phillips, Pamm & Turner, Paul, 2014. "Water management in sport," Sport Management Review, Elsevier, vol. 17(3), pages 376-389.


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