IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v14y2011i1p42-53.html
   My bibliography  Save this article

Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Author

Listed:
  • Bouchet, Patrick
  • Bodet, Guillaume
  • Bernache-Assollant, Iouri
  • Kada, Faycel

Abstract

This study's goal was to create and test a tool for identifying different types of sport spectators. Based on four types of sporting-event consumers - aesthete, interactive, supporter, and opportunist - we developed the Sporting Event Experience Search Scale (SEES). We conducted an empirical investigation involving two sporting events with both live and mediated types of attendance. Although the first validation step failed to support the four-type structure for the mediated context, the scale appeared to be relevant in a live-attendance context. The SEES scale should therefore allow sporting-event managers to analyse the nature and then the expectations of sport spectators by identifying which sporting event consumption type is dominant. This study consequently proposes four marketing axes corresponding to the four consumption patterns.

Suggested Citation

  • Bouchet, Patrick & Bodet, Guillaume & Bernache-Assollant, Iouri & Kada, Faycel, 2011. "Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale," Sport Management Review, Elsevier, vol. 14(1), pages 42-53, February.
  • Handle: RePEc:eee:spomar:v:14:y:2011:i:1:p:42-53
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352310000112
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Oxford University Press, vol. 22(1), pages 1-16, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    2. Parent, Milena M., 2016. "Stakeholder perceptions on the democratic governance of major sports events," Sport Management Review, Elsevier, vol. 19(4), pages 402-416.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:14:y:2011:i:1:p:42-53. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.