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Segmenting the spectators of national team sports: the case of a pre-competition match

Author

Listed:
  • Christopher Hautbois

    (Université Paris-Saclay)

  • Patrick Bouchet

Abstract

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

Suggested Citation

  • Christopher Hautbois & Patrick Bouchet, 2015. "Segmenting the spectators of national team sports: the case of a pre-competition match," Post-Print hal-03550798, HAL.
    • Handle: RePEc:hal:journl:hal-03550798
    DOI: 10.1108/IJSMS-16-04-2015-B006
    Note: View the original document on HAL open archive server: https://hal.science/hal-03550798
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    References listed on IDEAS

    as
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