IDEAS home Printed from https://ideas.repec.org/a/eee/proeco/v169y2015icp299-309.html
   My bibliography  Save this article

Optimization of a platform configuration with generational changes

Author

Listed:
  • Suryakant,
  • Tyagi, Satish

Abstract

Platform is an established strategy for producing customized products while managing the economy of scale. Innovation in various areas makes different components in a platform outdated or redundant within a short span of time. This poses severe challenge to the robustness of the platform configuration that efficiently satisfies the volatile needs of the customers from various segments. Therefore, deciding the platform configuration that can adequately accommodate generational changes in the product design is emerging as a new challenge. This paper deals with optimization of a platform configuration through a couple of product generations. For this, specifications from different customers and their probable attribute changes are mapped to product׳s utility, which signifies importance of each component through a period of time. Utility by cost ratio for different products forms the basic variable for optimizing the configuration of a platform. An illustrative example is detailed to demonstrate the methodology adopted in exploring the optimal platform configuration. This paper incorporates an intelligent DNA-based technique to reach the optimal configuration. The results of simulated DNA computation are compared with that of genetic algorithm (GA). The results show significant improvement in the number of objective function evaluations before reaching the optimal result, against that of GA thus establishing its superiority in numerical optimization.

Suggested Citation

  • Suryakant, & Tyagi, Satish, 2015. "Optimization of a platform configuration with generational changes," International Journal of Production Economics, Elsevier, vol. 169(C), pages 299-309.
  • Handle: RePEc:eee:proeco:v:169:y:2015:i:c:p:299-309
    DOI: 10.1016/j.ijpe.2015.08.013
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0925527315003084
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.ijpe.2015.08.013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. V. Krishnan & Saurabh Gupta, 2001. "Appropriateness and Impact of Platform-Based Product Development," Management Science, INFORMS, vol. 47(1), pages 52-68, January.
    2. Marc H. Meyer & Peter Tertzakian & James M. Utterback, 1997. "Metrics for Managing Research and Development in the Context of the Product Family," Management Science, INFORMS, vol. 43(1), pages 88-111, January.
    3. Wu, Cheng-Han, 2012. "Price and service competition between new and remanufactured products in a two-echelon supply chain," International Journal of Production Economics, Elsevier, vol. 140(1), pages 496-507.
    4. Wei, Xiupeng & Xu, Guanglin & Kusiak, Andrew, 2014. "Modeling and optimization of a chiller plant," Energy, Elsevier, vol. 73(C), pages 898-907.
    5. Koufteros, Xenophon & Lu, Guanyi & Peters, Richard C. & Lai, Kee-hung & Wong, Christina W.Y. & Edwin Cheng, T.C., 2014. "Product development practices, manufacturing practices, and performance: A mediational perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 83-97.
    6. Muffatto, Moreno, 1999. "Introducing a platform strategy in product development," International Journal of Production Economics, Elsevier, vol. 60(1), pages 145-153, April.
    7. Preyas Desai & Sunder Kekre & Suresh Radhakrishnan & Kannan Srinivasan, 2001. "Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers," Management Science, INFORMS, vol. 47(1), pages 37-51, January.
    8. ,, 2000. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 16(2), pages 287-299, April.
    9. Brun, Alessandro & Zorzini, Marta, 2009. "Evaluation of product customization strategies through modularization and postponement," International Journal of Production Economics, Elsevier, vol. 120(1), pages 205-220, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jalali, Hamed & Van den Broeke, Maud & Van Nieuwenhuyse, Inneke, 2022. "Platform and product design for markets with quality and feature sensitive customers," International Journal of Production Economics, Elsevier, vol. 244(C).
    2. Latifa Benhamou & Pierre Féniès & Vincent Giard, 2020. "Avantages Potentiels Du Reverse Blending Sur La Chaine Logistique De L'Industrie Des Engrais," Post-Print hal-03005688, HAL.
    3. Singh, Akshit & Shukla, Nagesh & Mishra, Nishikant, 2018. "Social media data analytics to improve supply chain management in food industries," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 114(C), pages 398-415.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Johnson, Michael D. & Kirchain, Randolph E., 2009. "Quantifying the effects of product family decisions on material selection: A process-based costing approach," International Journal of Production Economics, Elsevier, vol. 120(2), pages 653-668, August.
    2. Jalali, Hamed & Van den Broeke, Maud & Van Nieuwenhuyse, Inneke, 2022. "Platform and product design for markets with quality and feature sensitive customers," International Journal of Production Economics, Elsevier, vol. 244(C).
    3. Israelsen, Poul & Jørgensen, Brian, 2011. "Decentralizing decision making in modularization strategies: Overcoming barriers from dysfunctional accounting systems," International Journal of Production Economics, Elsevier, vol. 131(2), pages 453-462, June.
    4. Peter E. Harland & Zakir Uddin & Sven Laudien, 2020. "Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective," Review of Managerial Science, Springer, vol. 14(1), pages 137-158, February.
    5. Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
    6. Wong, Hartanto & Lesmono, Dharma & Chhajed, Dilip & Kim, Kilsun, 2019. "On the evaluation of commonality strategy in product line design: The effect of valuation change and distribution channel structure," Omega, Elsevier, vol. 83(C), pages 14-25.
    7. Jing-Sheng Song & Yao Zhao, 2009. "The Value of Component Commonality in a Dynamic Inventory System with Lead Times," Manufacturing & Service Operations Management, INFORMS, vol. 11(3), pages 493-508, March.
    8. Ryan Boas & Bruce G. Cameron & Edward F. Crawley, 2013. "Divergence and lifecycle offsets in product families with commonality," Systems Engineering, John Wiley & Sons, vol. 16(2), pages 175-192, June.
    9. Jost, Peter-J. & Süsser, Theresa, 2020. "Company-customer interaction in mass customization," International Journal of Production Economics, Elsevier, vol. 220(C).
    10. Liu, He & Li, Xuerong & Wang, Shouyang, 2021. "A bibliometric analysis of 30 years of platform research: Developing the research agenda for platforms, the associated technologies and social impacts," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    11. Zhang, Linda L., 2015. "A literature review on multitype platforming and framework for future research," International Journal of Production Economics, Elsevier, vol. 168(C), pages 1-12.
    12. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    13. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
    14. Xiong, Yixuan & Du, Gang & Jiao, Roger J., 2018. "Modular product platforming with supply chain postponement decisions by leader-follower interactive optimization," International Journal of Production Economics, Elsevier, vol. 205(C), pages 272-286.
    15. Yacine Felk & Pascal Le Masson & Benoit Weil & Patrick Cogez, 2010. "Advanced R&D for prepositioning strategies: the economics of platform shift in high technological velocity environments," Post-Print hal-00696978, HAL.
    16. Eva Labro, 2004. "The Cost Effects of Component Commonality: A Literature Review Through a Management-Accounting Lens," Manufacturing & Service Operations Management, INFORMS, vol. 6(4), pages 358-367, June.
    17. Lacourbe, Paul, 2012. "A model of product line design and introduction sequence with reservation utility," European Journal of Operational Research, Elsevier, vol. 220(2), pages 338-348.
    18. Ali A. Yassine & Luke A. Wissmann, 2007. "The Implications of Product Architecture on the Firm," Systems Engineering, John Wiley & Sons, vol. 10(2), pages 118-137, June.
    19. Antonio Moreno & Christian Terwiesch, 2017. "The Effects of Product Line Breadth: Evidence from the Automotive Industry," Marketing Science, INFORMS, vol. 36(2), pages 254-271, March.
    20. Van den Broeke, Maud M. & Boute, Robert N. & Van Mieghem, Jan A., 2018. "Platform flexibility strategies: R&D investment versus production customization tradeoff," European Journal of Operational Research, Elsevier, vol. 270(2), pages 475-486.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:proeco:v:169:y:2015:i:c:p:299-309. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ijpe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.