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Omnichannel retailing return operations with consumer disappointment aversion

Author

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  • Shen, Yinhai
  • Zhang, Qing
  • Zhang, Zhichao
  • Ma, Xinyu

Abstract

Product returns is a widespread phenomenon associated with online retailing, where both consumer behavior and retailers’ operation decisions are inextricable topics. To improve the returns experience, retailers have forayed into omnichannel return operations and consumers are sophisticated enough to make strategic channel decisions.

Suggested Citation

  • Shen, Yinhai & Zhang, Qing & Zhang, Zhichao & Ma, Xinyu, 2022. "Omnichannel retailing return operations with consumer disappointment aversion," Operations Research Perspectives, Elsevier, vol. 9(C).
    • Handle: RePEc:eee:oprepe:v:9:y:2022:i:c:s2214716022000240
    DOI: 10.1016/j.orp.2022.100253
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    References listed on IDEAS

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