IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v63y2021ics0969698921003179.html
   My bibliography  Save this article

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

Author

Listed:
  • Zafar, Abaid Ullah
  • Shen, Jie
  • Ashfaq, Muhammad
  • Shahzad, Mohsin

Abstract

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.

Suggested Citation

  • Zafar, Abaid Ullah & Shen, Jie & Ashfaq, Muhammad & Shahzad, Mohsin, 2021. "Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    • Handle: RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003179
    DOI: 10.1016/j.jretconser.2021.102751
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698921003179
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2021.102751?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja & Micevski, Milena & Dlacic, Jasmina & Zabkar, Vesna, 2019. "Being engaged is a good thing: Understanding sustainable consumption behavior among young adults," Journal of Business Research, Elsevier, vol. 104(C), pages 644-654.
    2. Ku, Hsuan-Hsuan & Shang, Rong-An & Fu, Yi-Fan, 2021. "Social learning effects of complaint handling on social media: Self-construal as a moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Xu, Feifei & Fox, Dorothy, 2014. "Modelling attitudes to nature, tourism and sustainable development in national parks: A survey of visitors in China and the UK," Tourism Management, Elsevier, vol. 45(C), pages 142-158.
    4. Tsai, Pei-Hsuan & Lin, Guan-Yi & Zheng, Yu-Lin & Chen, Yi-Chong & Chen, Pao-Zhen & Su, Zheng-Cheng, 2020. "Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Rahimah, Anni & Khalil, Shadab & Dang, Huu Phuc & Ming-Sung Cheng, Julian, 2020. "The terror of death and consumers’ sustainability attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    7. Hynes, Niki & Wilson, Juliette, 2016. "I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 349-359.
    8. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    9. Chiou‐Fong Wei & Chang‐Tang Chiang & Tun‐Chih Kou & Bruce C Y Lee, 2017. "Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 626-639, July.
    10. F. Testa & F. Iraldo & A Vaccari & E. Ferrari, 2015. "Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 252-265, May.
    11. Cho, Yoon-Na & Thyroff, Anastasia & Rapert, Molly I. & Park, Seong-Yeon & Lee, Hyun Ju, 2013. "To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior," Journal of Business Research, Elsevier, vol. 66(8), pages 1052-1059.
    12. Young, William & Russell, Sally V. & Robinson, Cheryl A. & Barkemeyer, Ralf, 2017. "Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 195-203.
    13. Huang, Li-Ting, 2016. "Flow and social capital theory in online impulse buying," Journal of Business Research, Elsevier, vol. 69(6), pages 2277-2283.
    14. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    15. Park, Hyun Jung & Lin, Li Min, 2020. "Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products," Journal of Business Research, Elsevier, vol. 117(C), pages 623-628.
    16. Stephanie Anne Nicole Bedard & Carri Reisdorf Tolmie, 2018. "Millennials' green consumption behaviour: Exploring the role of social media," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1388-1396, November.
    17. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.
    18. Michael O’Fallon & Kenneth Butterfield, 2012. "The Influence of Unethical Peer Behavior on Observers’ Unethical Behavior: A Social Cognitive Perspective," Journal of Business Ethics, Springer, vol. 109(2), pages 117-131, August.
    19. Hajli, M. Nick, 2014. "The role of social support on relationship quality and social commerce," Technological Forecasting and Social Change, Elsevier, vol. 87(C), pages 17-27.
    20. Gleim, Mark R. & Smith, Jeffery S. & Andrews, Demetra & Cronin, J. Joseph, 2013. "Against the Green: A Multi-method Examination of the Barriers to Green Consumption," Journal of Retailing, Elsevier, vol. 89(1), pages 44-61.
    21. Nguyen, The Ninh & Lobo, Antonio & Greenland, Steven, 2016. "Pro-environmental purchase behaviour: The role of consumers' biospheric values," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 98-108.
    22. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    23. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    24. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    25. Joshi, Yatish & Rahman, Zillur, 2019. "Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors," Ecological Economics, Elsevier, vol. 159(C), pages 235-243.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arnold Pabian & Barbara Pabian, 2023. "Role of Social Media in Managing Knowledge of the Young Generation in the Sustainability Area," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
    2. Wahab, Hamza Kaka Abdul & Tao, Meng & Tandon, Anushree & Ashfaq, Muhammad & Dhir, Amandeep, 2022. "Social media celebrities and new world order. What drives purchasing behavior among social media followers?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Ashraf Mohamed Anas & Ahmed Hassan Abdou & Thowayeb H. Hassan & Wael Mohamed Mahmoud Alrefae & Fathi Mohammed Daradkeh & Maha Abdul-Moniem Mohammed El-Amin & Adam Basheer Adam Kegour & Hanem Mostafa M, 2023. "Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
    4. Andreea Barbu & Ștefan-Alexandru Catană & Dana Corina Deselnicu & Lucian-Ionel Cioca & Alexandra Ioanid, 2022. "Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-18, December.
    5. Asuamah Yeboah, Samuel, 2023. "Sustaining Change: Unravelling the Socio-cultural Threads of Sustainable Consumption," MPRA Paper 117981, University Library of Munich, Germany, revised 10 Jun 2023.
    6. Alsaad, Abdallah & Alam, Md. Moddassir & Lutfi, Abdalwali, 2023. "A sensemaking perspective on the association between social media engagement and pro-environment behavioural intention," Technology in Society, Elsevier, vol. 72(C).
    7. Islam Elgammal & Obaid Al-Modaf, 2023. "The Antecedent of the Sustainable Purchasing Attitudes among Generation Z: A Terror Management Theory Perspective," Sustainability, MDPI, vol. 15(12), pages 1-19, June.
    8. Jing Wang & Jay In Oh, 2023. "Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective," Sustainability, MDPI, vol. 15(13), pages 1-19, June.
    9. Sharma, Manu & Kaushal, Deepak & Joshi, Sudhanshu, 2023. "Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. Wallace, Elaine & Buil, Isabel, 2023. "Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior," Journal of Business Research, Elsevier, vol. 157(C).
    11. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    12. Ma, Yuan & Liu, Changshan, 2023. "Configuration analysis of influencing factors of energy-saving behaviors: From the perspective of consumers’ pro-environmental characteristics and environmentally friendly social atmosphere," Energy, Elsevier, vol. 278(PA).
    13. Cui, Xingwen & Xie, Qinghong & Zhu, Jing & Shareef, Mahmud Akhter & Goraya, M. Awais Shakir & Akram, Muhammad Shakaib, 2022. "Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Gibellato, Simone & Ballestra, Luca Vincenzo & Fiano, Fabio & Graziano, Domenico & Luca Gregori, Gian, 2023. "The impact of education on the Energy Trilemma Index: A sustainable innovativeness perspective for resilient energy systems," Applied Energy, Elsevier, vol. 330(PB).
    15. Liu, Chih-Hsing & Horng, Jeou-Shyan & Chou, Sheng-Fang & Yu, Tai-Yi & Lee, Ming-Tsung & Lapuz, Maria Carmen B., 2023. "Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    16. Mican Daniel & Andreica Mihuț Ioana Sorina & Sterie Luigia-Gabriela & Sitar-Taut Dan-Andrei, 2022. "Overview on Social Media User Behavior during the COVID-19 Pandemic: From Fear of Missing Out and Social Networking Fatigue to Privacy Concerns," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 67(2), pages 21-32, August.
    17. Ahsan Siraj & Shilpa Taneja & Yongming Zhu & Hongbing Jiang & Sunil Luthra & Anil Kumar, 2022. "Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2820-2838, November.
    18. Pang, Hua & Ruan, Yang, 2023. "Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention: The moderating role of exhaustion," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    19. Sanaz Ghorbanloo & Sajjad Shokouhyar, 2023. "Consumers' attitude footprint on sustainable development in developed and developing countries: a case study in the electronic industry," Operations Management Research, Springer, vol. 16(3), pages 1444-1475, September.
    20. Sohaib, Muhammad & Han, Heesup, 2023. "Building value co-creation with social media marketing, brand trust, and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    21. Andrej Kirbiš & Monika Lamot & Marija Javornik, 2021. "The Role of Education in Sustainable Dietary Patterns in Slovenia," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
    22. Md. Moddassir Alam & Abdalwali Lutfi & Abdallah Alsaad, 2023. "Antecedents and Consequences of Customers’ Engagement with Pro-Environmental Consumption-Related Content on Social Media," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    23. Cristian Bogdan ONETE & Sandra Diana CHITA & Sonia BUDZ & Stefan SAVA & Ioana BUCUR-TEODORESCU, 2022. "The Connection between Responsible Behavior Regarding Recycling and Spirituality as a Higher level of the Individual," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 36-45.
    24. Marzena Czarnecka & Grzegorz Kinelski & Magdalena Stefańska & Mateusz Grzesiak & Borys Budka, 2022. "Social Media Engagement in Shaping Green Energy Business Models," Energies, MDPI, vol. 15(5), pages 1-19, February.
    25. Ali Sabbaghnia & Jafar Heydari & Jafar Razmi, 2023. "Participative pricing and donation programs in a socially concerned supply chain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 146-164, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alzubaidi, Hawazin & Slade, Emma L. & Dwivedi, Yogesh K., 2021. "Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness," Journal of Business Research, Elsevier, vol. 122(C), pages 685-699.
    2. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    3. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    4. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(0), pages 167-183, December.
    5. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    6. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(62), pages 167-183, December.
    7. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    8. Sun, Ying & Leng, Ke & Xiong, Haitao, 2022. "Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    9. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    10. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    11. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    12. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    13. Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier, 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers," Sustainability, MDPI, vol. 11(16), pages 1-29, August.
    14. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    15. Lee, Stacy H.N. & Chow, Pui-Sze, 2020. "Investigating consumer attitudes and intentions toward online fashion renting retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    16. Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
    17. Garg, Aashish & Goel, Pooja & Sharma, Anuj & Rana, Nripendra P., 2022. "As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    18. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    19. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    20. Marjolein C. J. Caniëls & Wim Lambrechts & Johannes (Joost) Platje & Anna Motylska-Kuźma & Bartosz Fortuński, 2021. "50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience," Sustainability, MDPI, vol. 13(8), pages 1-18, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003179. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.