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Elderly consumers and their food store experiences

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  • Meneely, Lisa
  • Strugnell, Chris
  • Burns, Amy

Abstract

The population of the world is ageing and the number of people aged 60+years in the United Kingdom (UK) and Ireland is increasing. Advancing age brings about changes in consumers needs, wants and ability. One need which is continuous, regardless of age is the need for food. For some consumers age-associated changes can limit their access to food, thus compromising their nutrition and health. As a consequence there is a real need to provide older consumers with a more supportive environment by providing adequate opportunities to access a range of affordable food products. Access to food involves a process which includes the provision of adequate retail facilities within easy access to home, the selection and opportunity to purchase products, having the financial means to cover all the costs incurred and be able to prepare and consume the food. It is when access is restricted or limited that food provision becomes an issue of consumer disadvantage and warrants investigation. This is not the case for all consumer segments of the population, but one group proven to be affected are older consumers. The aim of this research was to determine the behaviour and experience of older consumers in Northern Ireland (aged 60+) during the food procurement process and to make some recommendations to minimise older consumer detriment.

Suggested Citation

  • Meneely, Lisa & Strugnell, Chris & Burns, Amy, 2009. "Elderly consumers and their food store experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 458-465.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:6:p:458-465
    DOI: 10.1016/j.jretconser.2009.06.006
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    References listed on IDEAS

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    Cited by:

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    10. Angell, Robert J. & Megicks, Phil & Memery, Juliet & Heffernan, Troy W., 2014. "Older shopper types from store image factors," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 192-202.
    11. Kohijoki, Anna-Maija, 2011. "The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 370-377.
    12. Kvalsvik, Fifi, 2022. "Understanding the role of situational factors on online grocery shopping among older adults," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

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