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Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing

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  • Koistinen, Katri
  • Järvinen, Raija

Abstract

This article aims at providing consumers’ observations on their choices between various grocery retailing channels. The theoretical roots are based on Porter's competitive strategies and their further developed variations, but also the retailing research concerning competition and consumer perspective will be discussed. The results of the study confirm that consumers have one primary store, which is often a hypermarket or a supermarket. In addition, they prefer to shop in several supplementary stores located close to their homes. The empirical study also reveals that all retail channels have both weaknesses and strengths from the consumers’ viewpoint.

Suggested Citation

  • Koistinen, Katri & Järvinen, Raija, 2009. "Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 260-270.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:4:p:260-270
    DOI: 10.1016/j.jretconser.2009.02.003
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    References listed on IDEAS

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    1. Ville Aalto-Setälä & Jouko Kinnunen & Katri Koistinen, 2004. "Reasons for high food prices in small market areas: The case of the Åland Islands," Agribusiness, John Wiley & Sons, Ltd., vol. 20(1), pages 17-29.
    2. Joseph Cronin, J. Jr. & Baker, Thomas L. & Hawes, Jon M., 1994. "An assessment of the role performance measurement of power-dependency in marketing channels," Journal of Business Research, Elsevier, vol. 30(3), pages 201-210, July.
    3. Patrice Cottet & Marie-Christine Lichtlé & V. Plichon, 2006. "The role of value in services: a study in a retail environment," Post-Print halshs-00109476, HAL.
    4. Porter, Michael E., 1982. "Competitive strategy," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 22(2), April.
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    Cited by:

    1. Koistinen, Katri & Järvinen, Raija, 2016. "Comparing perceived insecurity among customers and retail staff during service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 80-92.
    2. Lim, Xin-Jean & Cheah, Jun-Hwa & Dwivedi, Yogesh K. & Richard, James E., 2022. "Does retail type matter? Consumer responses to channel integration in omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    3. Heider, Raphael & Moeller, Sabine, 2012. "Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 313-324.
    4. Benoit (née Moeller), Sabine & Schaefers, Tobias & Heider, Raphael, 2016. "Understanding on-the-go consumption: Identifying and quantifying its determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 32-42.
    5. Suomi, Kati & Järvinen, Raija, 2013. "Tracing reputation risks in retailing and higher-education services," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 207-217.
    6. Goić, Marcel & Levenier, Camilo & Montoya, Ricardo, 2021. "Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

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