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The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly

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  • Kohijoki, Anna-Maija

Abstract

Western society is facing new challenges as the baby-boomers reach retirement years. Particularly in the grocery retailing business it is necessary to cater for the increasing numbers of elderly customers. This longitudinal study considers the accessibility of grocery retail services among the elderly by analysing the Finnish household panel data (n=263) gathered during the years 2001 and 2006. By combining the statistical techniques with GIS-methods the aim is to identify the role of aging on grocery shopping behaviour and the creation of consumer disadvantage. The results indicate that most of the elderly have not experienced significant difficulties in accessibility. As consumers age, they demand for high-quality products and services and they are willing to make an effort to satisfy their needs. However, the negative experience that aging brings about is the increased difficulty in coping with shopping in the store environment.

Suggested Citation

  • Kohijoki, Anna-Maija, 2011. "The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 370-377.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:370-377
    DOI: 10.1016/j.jretconser.2011.04.003
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    References listed on IDEAS

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    1. Meneely, Lisa & Strugnell, Chris & Burns, Amy, 2009. "Elderly consumers and their food store experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 458-465.
    2. Amanda Whelan & Neil Wrigley & Daniel Warm & Elizabeth Cannings, 2002. "Life in a 'Food Desert'," Urban Studies, Urban Studies Journal Limited, vol. 39(11), pages 2083-2100, October.
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    1. Kohijoki, Anna-Maija & Marjanen, Heli, 2013. "The effect of age on shopping orientation—choice orientation types of the ageing shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 165-172.
    2. Martina Zámková & Stanislav Rojík & Martin Prokop & Simona Činčalová & Radek Stolín, 2022. "Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(20), pages 1-14, October.
    3. Paul M. Torrens, 2023. "Agent models of customer journeys on retail high streets," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 18(1), pages 87-128, January.
    4. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
    5. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer, vol. 66(4), pages 267-297, December.
    6. Kvalsvik, Fifi, 2022. "Understanding the role of situational factors on online grocery shopping among older adults," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

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