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Exploring the determinants of the frugal shopper

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  • Bove, Liliana L.
  • Nagpal, Anish
  • Dorsett, Adlai David S.

Abstract

Frugality reflects the degree to which one is both restrained in acquiring and resourceful in using products. It offers a vision of sustainable consumption slowing down the process of environmental harm. A number of antecedents to frugal shopping behaviour were investigated. Using a sample of experienced shoppers from Australia, market mavenism, shopping antipathy and age were found to be positively associated with frugality. By contrast, recreational shopping, intrinsic religiosity and social class were not significantly associated with frugality. These findings provide some insight into how frugal behaviour can be encouraged by governments and embraced by retailers.

Suggested Citation

  • Bove, Liliana L. & Nagpal, Anish & Dorsett, Adlai David S., 2009. "Exploring the determinants of the frugal shopper," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 291-297.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:4:p:291-297
    DOI: 10.1016/j.jretconser.2009.02.004
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    Cited by:

    1. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2011. "Shopping orientations of US males: A generational cohort comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 548-554.
    2. M. Joseph Sirgy & Muzaffer Uysal & Stefan Kruger, 2017. "Towards a Benefits Theory of Leisure Well-Being," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 12(1), pages 205-228, March.
    3. Domingo Gil-Giménez & Gladys Rolo-González & Ernesto Suárez & Gabriel Muinos, 2021. "The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
    4. Siyun Chen & Haiying Wei, 2023. "Linking Temporal Landmarks to Voluntary Simplicity: The Mediating Roles of Self-Transcendence and Self-Enhancement," Journal of Business Ethics, Springer, vol. 188(4), pages 693-708, December.
    5. Darcy A. Santor & Ihssane Fethi & Sara-Emilie McIntee, 2020. "Restricting Our Consumption of Material Goods: An Application of the Theory of Planned Behavior," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    6. Muhammad Awais & Tanzila Samin & Muhammad Awais Gulzar & Jinsoo Hwang & Muhammad Zubair, 2020. "Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior," Sustainability, MDPI, vol. 12(2), pages 1-25, January.
    7. Kapitan, Sommer & Mittal, Sarah & Sundie, Jill M. & Beal, Daniel J., 2021. "What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts," Journal of Business Research, Elsevier, vol. 134(C), pages 467-479.
    8. Evans, Freya & Grimmer, Louise & Grimmer, Martin, 2022. "Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    9. Yugang He & Jingnan Wang & Baek-Ryul Choi, 2021. "Religious Participation: Does It Matter for Sustainable Culture and Entertainment Consumption?," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    10. Cosimato, Silvia & Faggini, Marisa & Prete, Marzia del, 2021. "The co-creation of value for pursuing a sustainable happiness: The analysis of an Italian prison community," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    11. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    12. Jiri Remr, 2023. "Translating and Validating the Frugality Scale among the Czech Population," Administrative Sciences, MDPI, vol. 13(8), pages 1-14, August.
    13. Pookulangara, Sanjukta & Shephard, Arlesa, 2013. "Slow fashion movement: Understanding consumer perceptions—An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 200-206.
    14. Goldsmith, Ronald E. & Reinecke Flynn, Leisa & Clark, Ronald A., 2014. "The etiology of the frugal consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 175-184.
    15. Rafi M. M. I. Chowdhury, 2018. "Religiosity and Voluntary Simplicity: The Mediating Role of Spiritual Well-Being," Journal of Business Ethics, Springer, vol. 152(1), pages 149-174, September.

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