Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media
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DOI: 10.1016/j.intmar.2021.03.003
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- Inés Kuster & Natalia Vila-Lopez & Elísabet Mora & María Isabel P. Riquelme Martínez, 2025. "Analysing user-generated content in sports events through the lens of the Spain brand," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 69-81, March.
- Cynthia Assaf & Gilles Grolleau & Naoufel Mzoughi, 2023. "Transforming scandals into entrepreneurial opportunities: The case of the hospitality industry," Post-Print hal-04198173, HAL.
- Giuliana Isabella & Andressa Freitas de Melo & Marcela Carvalho Gonzalez, 2023. "Going viral on advertising YouTube video: Detecting the influences," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 220300-2203.
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