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Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer's decision making process

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  • Fernandez-Blanco, Victor
  • Orea, Luis
  • Prieto-Rodriguez, Juan

Abstract

This paper analyses whether self-reported valuation of goods is an adequate proxy for underlying tastes. In this case, different self-reported appraisals, which we can associate with different utility functions, would imply different demand curves. To estimate these kinds of relationships we have used data on reported tastes on new film releases and cinema attendance. We have used a latent class approach in order to imitate the data generating process underlying the demand functions, where consumer's preferences are determined before consumers purchase. With this procedure we can reject the hypothesis of a unique demand function for all consumers. As expected, moreover, prices have a different influence depending on individuals' self-reported tastes and specific market policies for each consumer group could therefore be designed.

Suggested Citation

  • Fernandez-Blanco, Victor & Orea, Luis & Prieto-Rodriguez, Juan, 2009. "Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer's decision making process," Journal of Economic Psychology, Elsevier, vol. 30(4), pages 622-633, August.
  • Handle: RePEc:eee:joepsy:v:30:y:2009:i:4:p:622-633
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Ngwenya, Mthunzi A. & Paas, Leonard J., 2012. "Lifecycle effects on consumer financial product portfolios in South Africa: An exploratory analysis of four ethnic groups," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 8-18.
    2. María Pérez-Urdiales & María A. García-Valiñas & Roberto Martínez-Espiñeira, 2016. "Responses to Changes in Domestic Water Tariff Structures: A Latent Class Analysis on Household-Level Data from Granada, Spain," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, pages 167-191.
    3. Cristina Muñiz & Plácido Rodríguez & María José Suárez, 2017. "Participation in cultural activities: specification issues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 71-93, February.
    4. Elisabetta Lazzaro & Carlofilippo Frateschi, 2017. "Couples’ arts participation: assessing individual and joint time use," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 47-69, February.
    5. Ateca-Amestoy, Victoria & Prieto-Rodriguez, Juan, 2013. "Forecasting accuracy of behavioural models for participation in the arts," European Journal of Operational Research, Elsevier, vol. 229(1), pages 124-131.
    6. Victor Fernandez-Blanco & Maria Jose Perez-Villadoniga & Juan Prieto-Rodriguez, 2016. "Looking into the Profile of Music Audiences," ACEI Working Paper Series AWP-08-2016, Association for Cultural Economics International, revised Jul 2016.
    7. Victor Fernandez-Blanco & Juan Prieto-Rodriguez & Javier Suarez-Pandiello, 2015. "A quantitative analysis of reading habits," ACEI Working Paper Series AWP-05-2015, Association for Cultural Economics International, revised May 2015.
    8. Karol Borowiecki & Juan Prieto-Rodriguez, 2015. "Video games playing: A substitute for cultural consumptions?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(3), pages 239-258, August.
    9. Pérez, María & García-Valiñas, María A. & Martínez-Espiñeira, Roberto, 2013. "Responses to changes in domestic water tariff structures: An analysis on household-level data from Granada, Spain," Efficiency Series Papers 2013/04, University of Oviedo, Department of Economics, Oviedo Efficiency Group (OEG).
    10. Oppewal, Harmen & Paas, Leonard J. & Crouch, Geoffrey I. & Huybers, Twan, 2010. "Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 510-519, August.
    11. José Grisolía & Kenneth Willis, 2012. "A latent class model of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 113-139, May.
    12. Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2016. "Frequency of museum attendance: motivation matters," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(3), pages 261-283, August.

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