IDEAS home Printed from https://ideas.repec.org/a/eee/jobuve/v19y2023ics2352673422000579.html
   My bibliography  Save this article

Closeness of the future: Influence of language future-time reference on individual behaviour

Author

Listed:
  • Di Pietro, Francesca
  • Souitaris, Vangelis
  • Masciarelli, Francesca
  • Prencipe, Andrea

Abstract

This study draws on the linguistics literature, which recognizes the role of language attributes in shaping individual behaviour. We theorize that weak-future languages (e.g., Chinese), which create the perception that the future is closer temporally to the present than do strong-future languages (e.g., English), favour future-oriented behaviours such as investment in crowdfunding of entrepreneurial ventures. To test this thesis, we use a mixed-method approach, combining an original dataset of crowdfunding investments in 53 countries (Study 1) and a randomized experiment examining the investment behaviour of 77 bilingual (English-Chinese) students (Study 2). We find that natives of countries with weak-future languages engage more actively in crowdfunding of entrepreneurial ventures compared to individuals from countries with strong-future languages. We find that this effect dominates the stable effect of national culture. In other words, perceiving the future as closer means that the future assumes greater psychological importance for weak-future speakers and, therefore, they enact more future-oriented behaviours.

Suggested Citation

  • Di Pietro, Francesca & Souitaris, Vangelis & Masciarelli, Francesca & Prencipe, Andrea, 2023. "Closeness of the future: Influence of language future-time reference on individual behaviour," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    • Handle: RePEc:eee:jobuve:v:19:y:2023:i:c:s2352673422000579
    DOI: 10.1016/j.jbvi.2022.e00359
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S2352673422000579
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbvi.2022.e00359?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ren, Jie & Raghupathi, Viju & Raghupathi, Wullianallur, 2021. "Exploring the subjective nature of crowdfunding decisions," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    2. Chen, Shimin & Cronqvist, Henrik & Ni, Serene & Zhang, Frank, 2017. "Languages and corporate savings behavior," Journal of Corporate Finance, Elsevier, vol. 46(C), pages 320-341.
    3. Liubertė, Irina & Dimov, Dimo, 2021. "“One tiny drop changes everything”: Constructing opportunity with words," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    4. Moss, Todd W. & Renko, Maija & Block, Emily & Meyskens, Moriah, 2018. "Funding the story of hybrid ventures: Crowdfunder lending preferences and linguistic hybridity," Journal of Business Venturing, Elsevier, vol. 33(5), pages 643-659.
    5. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, April.
    6. Chan, C.S. Richard & Park, Haemin Dennis & Huang, Julie Y. & Parhankangas, Annaleena, 2020. "Less is more? Evidence for a curvilinear relationship between readability and screening evaluations across pitch competition and crowdfunding contexts," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    7. Chi, Jianxin Daniel & Su, Xunhua & Tang, Yun & Xu, Bin, 2020. "Is language an economic institution? Evidence from R&D investment," Journal of Corporate Finance, Elsevier, vol. 62(C).
    8. Diego Zunino & Mirjam (C.M.) van Praag & Gary Dushnitsky, 2017. "Badge of Honor or Scarlet Letter? Unpacking Investors' Judgment of Entrepreneurs' Past Failure," Tinbergen Institute Discussion Papers 17-085/VII, Tinbergen Institute.
    9. Efrén O. Pérez & Margit Tavits, 2017. "Language Shapes People's Time Perspective and Support for Future‐Oriented Policies," American Journal of Political Science, John Wiley & Sons, vol. 61(3), pages 715-727, July.
    10. Davis, Blakley C. & Hmieleski, Keith M. & Webb, Justin W. & Coombs, Joseph E., 2017. "Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion," Journal of Business Venturing, Elsevier, vol. 32(1), pages 90-106.
    11. Parhankangas, Annaleena & Renko, Maija, 2017. "Linguistic style and crowdfunding success among social and commercial entrepreneurs," Journal of Business Venturing, Elsevier, vol. 32(2), pages 215-236.
    12. Balachandra, Lakshmi & Fischer, Katrin & Brush, Candida, 2021. "Do (women’s) words matter? The influence of gendered language in entrepreneurial pitching," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    13. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    14. Hao Liang & Christopher Marquis & Luc Renneboog & Sunny Li Sun, 2018. "Future-Time Framing: The Effect of Language on Corporate Future Orientation," Organization Science, INFORMS, vol. 29(6), pages 1093-1111, December.
    15. Vulkan, Nir & Åstebro, Thomas & Sierra, Manuel Fernandez, 2016. "Equity crowdfunding: A new phenomena," Journal of Business Venturing Insights, Elsevier, vol. 5(C), pages 37-49.
    16. Anglin, Aaron H. & Wolfe, Marcus T. & Short, Jeremy C. & McKenny, Aaron F. & Pidduck, Robert J., 2018. "Narcissistic rhetoric and crowdfunding performance: A social role theory perspective," Journal of Business Venturing, Elsevier, vol. 33(6), pages 780-812.
    17. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).
    18. Praag, Mirjam van & Zunino, Diego & Dushnitsky, Gary, 2017. "Badge of Honor or Scarlet Letter? Unpacking Investors’ Judgment of Entrepreneurs’ Past Failure," CEPR Discussion Papers 12329, C.E.P.R. Discussion Papers.
    19. Drori, Israel & Manos, Ronny & Santacreu-Vasut, Estefania & Shenkar, Oded & Shoham, Amir, 2018. "Language and market inclusivity for women entrepreneurship: the case of microfinance," Journal of Business Venturing, Elsevier, vol. 33(4), pages 395-415.
    20. M. Keith Chen, 2013. "The Effect of Language on Economic Behavior: Evidence from Savings Rates, Health Behaviors, and Retirement Assets," American Economic Review, American Economic Association, vol. 103(2), pages 690-731, April.
    21. Stroe, Silvia & Sirén, Charlotta & Shepherd, Dean & Wincent, Joakim, 2020. "The dualistic regulatory effect of passion on the relationship between fear of failure and negative affect: Insights from facial expression analysis," Journal of Business Venturing, Elsevier, vol. 35(4).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tang, Jintong & Yang, Jun & Ye, Wenping & Khan, Shaji A., 2021. "Now is the time: The effects of linguistic time reference and national time orientation on innovative new ventures," Journal of Business Venturing, Elsevier, vol. 36(5).
    2. Zhang, Zhi & Zhang, Di & Jiang, Senyang & Li, Ao & Yu, Wei, 2023. "The effect of language on IPO underpricing: Evidence from a multinational research," International Review of Financial Analysis, Elsevier, vol. 89(C).
    3. Oo, Pyayt P. & Jiang, Lin & Sahaym, Arvin & Parhankangas, Annaleena & Chan, Richard, 2023. "Actions in words: How entrepreneurs use diversified and changing speech acts to achieve funding success," Journal of Business Venturing, Elsevier, vol. 38(2).
    4. Yalin Wang & Yaokuang Li & Juan Wu & Li Ling & Dan Long, 2023. "Does digitalization sufficiently empower female entrepreneurs? Evidence from their online gender identities and crowdfunding performance," Small Business Economics, Springer, vol. 61(1), pages 325-348, June.
    5. Silvia Angerer & Daniela Glätzle-Rützler & Philipp Lergetporer & Matthias Sutter, 2021. "The effects of language on patience: an experimental replication study of the linguistic-savings hypothesis in Austria," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 7(1), pages 88-97, September.
    6. Summerville, Karoline M. & Chen, Victor Zitian & Shoham, Amir & Taras, Vasyl, 2024. "Speaking of diversity: Can linguistic structural differences explain cultural values toward equity, diversity, and inclusion across the globe?," Journal of World Business, Elsevier, vol. 59(1).
    7. Aaron H. Anglin & Shane W. Reid & Jeremy C. Short, 2023. "More Than One Way to Tell a Story: A Configurational Approach to Storytelling in Crowdfunding," Entrepreneurship Theory and Practice, , vol. 47(2), pages 461-494, March.
    8. Keller, Tamás & Kiss, Hubert János & Szakál, Péter, 2024. "Endogenous language use and patience," Journal of Economic Behavior & Organization, Elsevier, vol. 220(C), pages 792-812.
    9. Rottner, Florian, 2021. "Language and decision making: Board members and the investment in the future," University of Göttingen Working Papers in Economics 421, University of Goettingen, Department of Economics.
    10. Rama, Ali & Jiang, Chunxia & Johan, Sofia & Liu, Hong & Mai, Yong, 2022. "Religious and social narratives and crowdfunding success," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 80(C).
    11. Geiger, Mark, 2020. "A meta-analysis of the gender gap(s) in venture funding: Funder- and entrepreneur-driven perspectives," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
    12. Constantin von Selasinsky & Eva Lutz, 2021. "The Effects of Pro-Social and Pro-Environmental Orientation on Crowdfunding Performance," Sustainability, MDPI, vol. 13(11), pages 1-27, May.
    13. McSweeney, Jordan J. & McSweeney, Kevin T. & Webb, Justin W. & Devers, Cynthia E., 2022. "The right touch of pitch assertiveness: Examining entrepreneurs' gender and project category fit in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    14. Maria Figueroa-Armijos & John P. Berns, 2022. "Vulnerable Populations and Individual Social Responsibility in Prosocial Crowdfunding: Does the Framing Matter for Female and Rural Entrepreneurs?," Journal of Business Ethics, Springer, vol. 177(2), pages 377-394, May.
    15. Alex Murray & Suresh Kotha & Greg Fisher, 2020. "Community-Based Resource Mobilization: How Entrepreneurs Acquire Resources from Distributed Non-Professionals via Crowdfunding," Organization Science, INFORMS, vol. 31(4), pages 960-989, July.
    16. Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
    17. Rose, Stefan & Wentzel, Daniel & Hopp, Christian & Kaminski, Jermain, 2020. "Launching for Success: The Effects of Psychological Distance and Mental Simulation on Funding Decisions and Crowdfunding Performance," SocArXiv fqbwk, Center for Open Science.
    18. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2024. "Getting to know someone in ten seconds: Social role theory and perceived personality in entrepreneurial pitch videos," Journal of Business Research, Elsevier, vol. 174(C).
    19. Sewaid, Ahmed & Parker, Simon C. & Kaakeh, Abdulkader, 2021. "Explaining serial crowdfunders' dynamic fundraising performance," Journal of Business Venturing, Elsevier, vol. 36(4).
    20. Wei Huang & Jaehyeon Kim, 2020. "Linguistically Induced Time Perception and Asymmetric Cost Behavior," Management International Review, Springer, vol. 60(5), pages 755-785, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jobuve:v:19:y:2023:i:c:s2352673422000579. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-business-venturing-insights .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.