Matching choices to avoid offending stigmatized group members
People (selectors) sometimes make choices both for themselves and for others (recipients). We propose that selectors worry about offending recipients with their choices when recipients are stigmatized group members and options in a choice set differ along a stigma-relevant dimension. Accordingly, selectors are more likely to make the same choices for themselves and stigmatized group member recipients than non-stigmatized group member recipients. We conducted eight studies to study this hypothesis in different choice contexts (food, music, games, books) and with recipients from different stigmatized groups (the obese, Black-Americans, the elderly, students at lower-status schools). We use three different approaches to show that this effect is driven by people’s desire to avoid offending stigmatized group members with their choices. Thus, although prior research shows that people often want to avoid being associated with dissociative groups, such as stigmatized groups, we demonstrate that people make the same choices for self and stigmatized other to minimize offense.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 122 (2013)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/obhdp|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ariely, Dan & Levav, Jonathan, 2000. " Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed," Journal of Consumer Research, Oxford University Press, vol. 27(3), pages 279-90, December.
- Tepper, Kelly, 1994. " The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues," Journal of Consumer Research, Oxford University Press, vol. 20(4), pages 503-19, March.
- Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 139-68, September.
- Stayman, Douglas M & Deshpande, Rohit, 1989. " Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 361-71, December.
- Norton, Michael I. & Dunn, Elizabeth W. & Carney, Dana R. & Ariely, Dan, 2012. "The persuasive “power” of stigma?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 117(2), pages 261-268.
- Jiwoong Shin & Dan Ariely, 2004. "Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable," Management Science, INFORMS, vol. 50(5), pages 575-586, May.
- Polman, Evan, 2012. "Self–other decision making and loss aversion," Organizational Behavior and Human Decision Processes, Elsevier, vol. 119(2), pages 141-150.
- McAlister, Leigh & Pessemier, Edgar, 1982. " Variety Seeking Behavior: An Interdisciplinary Review," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 311-22, December.
When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:122:y:2013:i:2:p:291-304. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.