What's in a name? Subliminally activating trusting behavior
Because the choice to trust is inherently risky, people naturally assess others' trustworthiness before they engage in trusting actions. The research reported here suggests that the trust development process may start before the conscious assessment of trustworthiness, via the activation of a relational schema. We present three experiments that examined the automatic, non-conscious activation of interpersonal trusting behavior via a variety of subliminal cues: positive or negative, relational or non-relational, and trust-related or not. In all three studies, subliminal relational cues influenced subsequent trusting behavior, apparently without conscious awareness. Results from the third study also indicated that subliminal relational cues that were specifically trust-related influenced trustors' expectations of the likelihood of reciprocity. Overall, the data provide initial evidence that the development of interpersonal trust can start before and beneath conscious awareness.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 111 (2010)
Issue (Month): 1 (January)
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/obhdp|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Glaeser, Edward Ludwig & Laibson, David I. & Scheinkman, Jose A. & Soutter, Christine L., 2000.
4481497, Harvard University Department of Economics.
- Bohnet, Iris & Zeckhauser, Richard, 2004.
"Trust, risk and betrayal,"
Journal of Economic Behavior & Organization,
Elsevier, vol. 55(4), pages 467-484, December.
- Douglass C. North, 1990.
"A Transaction Cost Theory of Politics,"
Journal of Theoretical Politics,
, vol. 2(4), pages 355-367, October.
- Knack, Stephen & Keefer, Philip, 1997. "Does Social Capital Have an Economic Payoff? A Cross-Country Investigation," The Quarterly Journal of Economics, MIT Press, vol. 112(4), pages 1251-88, November.
- Andreas Ortmann & John Fitzgerald & Carl Boeing, 2000. "Trust, Reciprocity, and Social History: A Re-examination," Experimental Economics, Springer, vol. 3(1), pages 81-100, June.
- Malhotra, Deepak, 2004. "Trust and reciprocity decisions: The differing perspectives of trustors and trusted parties," Organizational Behavior and Human Decision Processes, Elsevier, vol. 94(2), pages 61-73, July.
- Zak, Paul J & Knack, Stephen, 2001. "Trust and Growth," Economic Journal, Royal Economic Society, vol. 111(470), pages 295-321, April.
- Berg Joyce & Dickhaut John & McCabe Kevin, 1995. "Trust, Reciprocity, and Social History," Games and Economic Behavior, Elsevier, vol. 10(1), pages 122-142, July.
When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:111:y:2010:i:1:p:62-70. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.