IDEAS home Printed from https://ideas.repec.org/a/eee/jeborg/v131y2016ipbp150-159.html
   My bibliography  Save this article

Effect of persuasive messages on organ donation decisions: An experimental test

Author

Listed:
  • Li, Danyang

Abstract

The supply of deceased donor organs is a limiting factor for transplantation based therapies. This paper utilizes a laboratory experiment to evaluate the effect of supplementing the organ donor registration request with a persuasive message on donation decisions. The informational message provided in the experiment contains information about the additional dollar amount a potential recipient could earn after receiving an organ in the experiment. Results of the experiment indicate that an informational message had a positive impact at the beginning of the experiment, but this treatment effect slowly wore off over time. The results also suggest subjects’ donation decisions in the experiment were highly associated with their donor registration status in real life. Subjects who are registered donors in real life were more likely to register in the experiment than those who are not donors, while this gap was perfectly closed when the informational message was introduced. Subjects who are not donors in real life were 17% more likely to register as a donor in the experiment when they were provided with the message.

Suggested Citation

  • Li, Danyang, 2016. "Effect of persuasive messages on organ donation decisions: An experimental test," Journal of Economic Behavior & Organization, Elsevier, vol. 131(PB), pages 150-159.
  • Handle: RePEc:eee:jeborg:v:131:y:2016:i:pb:p:150-159 DOI: 10.1016/j.jebo.2016.03.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167268116300233
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Small, Deborah A. & Loewenstein, George & Slovic, Paul, 2007. "Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims," Organizational Behavior and Human Decision Processes, Elsevier, vol. 102(2), pages 143-153, March.
    2. Judd B. Kessler & Alvin E. Roth, 2012. "Organ Allocation Policy and the Decision to Donate," American Economic Review, American Economic Association, vol. 102(5), pages 2018-2047, August.
    3. Li, Danyang & Hawley, Zackary & Schnier, Kurt, 2013. "Increasing organ donation via changes in the default choice or allocation rule," Journal of Health Economics, Elsevier, vol. 32(6), pages 1117-1129.
    4. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Herr, Annika & Normann, Hans-Theo, 2016. "How much priority bonus should be given to registered organ donors? An experimental analysis," DICE Discussion Papers 239, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).

    More about this item

    Keywords

    Organ donation; Experiments; Health economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jeborg:v:131:y:2016:i:pb:p:150-159. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/jebo .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.