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Gender matters in venture creation decision

Author

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  • Aragon-Mendoza, Juan
  • Raposo, Mario
  • Roig-Dobón, Salvador

Abstract

This study provides new evidences on the way men and women process the information in venture creation decision (VCD) and the differences that may arise when taking this decision. To reach this objective, this study carries out an experiment and identifies 120,536 people from twenty-five countries with different levels of development. The main finding indicates that although men and women process information differently, new generations of women begin to process information like men do, which might indicate that efforts in gender equality policies may be working but are not yet sufficient.

Suggested Citation

  • Aragon-Mendoza, Juan & Raposo, Mario & Roig-Dobón, Salvador, 2016. "Gender matters in venture creation decision," Journal of Business Research, Elsevier, vol. 69(6), pages 2081-2086.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:6:p:2081-2086
    DOI: 10.1016/j.jbusres.2015.12.012
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