IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i12p2603-2609.html
   My bibliography  Save this article

Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk

Author

Listed:
  • Daly, Timothy M.
  • Nataraajan, Rajan

Abstract

Locating reliable sources of generalizable longitudinal data is an extremely important issue for business research. The aim of this paper was to empirically verify that crowdsourcing can be used to source longitudinal samples. Specifically, three studies assess reliability of the Amazon Mechanical Turk Marketplace (MTurk). All three studies demonstrate that MTurk is a reliable, inexpensive source for generalizable longitudinal data. Study 1 (n=752) examines the two-month re-response rate (study 1, n=752; 75%) of a US MTurk sample. Study 2 (n=373) investigates the four- and eight-month re-response rate (56 and 38%, respectively) of a US immigrant sample. Study 3 examines the thirteen-month re-response rate (47%). Each study demonstrates minimal non-response biases and longitudinal response consistency, in terms of both demographics and personality traits. This study also independently verifies the accuracy of self-report state of residence for 94% of the participants.

Suggested Citation

  • Daly, Timothy M. & Nataraajan, Rajan, 2015. "Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk," Journal of Business Research, Elsevier, vol. 68(12), pages 2603-2609.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:12:p:2603-2609
    DOI: 10.1016/j.jbusres.2015.05.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296315001903
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.05.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Swimberghe, Krist R. & Astakhova, Marina & Wooldridge, Barbara Ross, 2014. "A new dualistic approach to brand passion: Harmonious and obsessive," Journal of Business Research, Elsevier, vol. 67(12), pages 2657-2665.
    2. Skarmeas, Dionysis & Leonidou, Constantinos N., 2013. "When consumers doubt, Watch out! The role of CSR skepticism," Journal of Business Research, Elsevier, vol. 66(10), pages 1831-1838.
    3. Baldus, Brian J. & Voorhees, Clay & Calantone, Roger, 2015. "Online brand community engagement: Scale development and validation," Journal of Business Research, Elsevier, vol. 68(5), pages 978-985.
    4. Fast, Nathanael J. & Sivanathan, Niro & Mayer, Nicole D. & Galinsky, Adam D., 2012. "Power and overconfident decision-making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 117(2), pages 249-260.
    5. repec:cup:judgdm:v:5:y:2010:i:5:p:411-419 is not listed on IDEAS
    6. Dawes, John & Meyer-Waarden, Lars & Driesener, Carl, 2015. "Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA," Journal of Business Research, Elsevier, vol. 68(2), pages 425-432.
    7. Xia, Lan & Kukar-Kinney, Monika, 2014. "For our valued customers only: Examining consumer responses to preferential treatment practices," Journal of Business Research, Elsevier, vol. 67(11), pages 2368-2375.
    8. Collier, Joel E. & Barnes, Donald C., 2015. "Self-service delight: Exploring the hedonic aspects of self-service," Journal of Business Research, Elsevier, vol. 68(5), pages 986-993.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Biraglia, Alessandro & Bowen, Karen T. & Gerrath, Maximilian H.E.E. & Musarra, Giuseppe, 2022. "How need for closure and deal proneness shape consumers’ freemium versus premium price choices," Journal of Business Research, Elsevier, vol. 143(C), pages 157-170.
    2. Ahmad Daryanto & Nicholas Alexander & Gilang Kartika, 2022. "The anthropomorphic brand logo and its effect on perceived functional performance," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 287-300, May.
    3. Schaarschmidt, Mario & Walsh, Gianfranco, 2020. "Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 117(C), pages 718-726.
    4. Xie, Junyi & Ifie, Kemefasu & Gruber, Thorsten, 2022. "The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes," Journal of Business Research, Elsevier, vol. 146(C), pages 216-227.
    5. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Surti, Chirag & Celani, Anthony & Gajpal, Yuvraj, 2020. "The newsvendor problem: The role of prospect theory and feedback," European Journal of Operational Research, Elsevier, vol. 287(1), pages 251-261.
    7. Kirsten Martin & Ari Waldman, 2023. "Are Algorithmic Decisions Legitimate? The Effect of Process and Outcomes on Perceptions of Legitimacy of AI Decisions," Journal of Business Ethics, Springer, vol. 183(3), pages 653-670, March.
    8. Parra, Carlos M. & Gupta, Manjul & Cadden, Trevor, 2022. "Towards an understanding of remote work exhaustion: A study on the effects of individuals’ big five personality traits," Journal of Business Research, Elsevier, vol. 150(C), pages 653-662.
    9. Orazi, Davide C. & Johnston, Allen C., 2020. "Running field experiments using Facebook split test," Journal of Business Research, Elsevier, vol. 118(C), pages 189-198.
    10. Xu, Hui & Wu, Yang & Hamari, Juho, 2022. "What determines the successfulness of a crowdsourcing campaign: A study on the relationships between indicators of trustworthiness, popularity, and success," Journal of Business Research, Elsevier, vol. 139(C), pages 484-495.
    11. Li, Boying & Xue, Chenyang & Cheng, Yue & Lim, Eric T.K. & Tan, Chee-Wee, 2023. "Understanding work experience in epidemic-induced telecommuting: The roles of misfit, reactance, and collaborative technologies," Journal of Business Research, Elsevier, vol. 154(C).
    12. Sharifi, Seyed Shahin & Aghazadeh, Hashem, 2016. "Discount reference moderates customers' reactions to discount frames after online service failure," Journal of Business Research, Elsevier, vol. 69(10), pages 4074-4080.
    13. Adam T. Jones & Lester Hadsell & Robert T. Burrus, 2019. "Capitalist Views and Religion," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 45(3), pages 384-414, June.
    14. Xinyu (Judy) Hu & Larissa K. Barber & Alecia M. Santuzzi, 2021. "Does Active Leisure Improve Worker Well-Being? An Experimental Daily Diary Approach," Journal of Happiness Studies, Springer, vol. 22(5), pages 2003-2029, June.
    15. Rodney C. Shrader & Mark Simon & Steven Stanton, 2021. "Financial forecasting and risky decisions: an experimental study grounded in Prospect theory," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1827-1841, December.
    16. Maxwell-Smith, Matthew A. & Barnett White, Tiffany & Loyd, Denise Lewin, 2020. "Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why," Journal of Business Research, Elsevier, vol. 109(C), pages 461-471.
    17. Martin, Kirsten, 2018. "The penalty for privacy violations: How privacy violations impact trust online," Journal of Business Research, Elsevier, vol. 82(C), pages 103-116.
    18. Palacios, Miguel & Martinez-Corral, Alberto & Nisar, Arsalan & Grijalvo, Mercedes, 2016. "Crowdsourcing and organizational forms: Emerging trends and research implications," Journal of Business Research, Elsevier, vol. 69(5), pages 1834-1839.
    19. Efrat Dressler & Yevgeny Mugerman, 2023. "Doing the Right Thing? The Voting Power Effect and Institutional Shareholder Voting," Journal of Business Ethics, Springer, vol. 183(4), pages 1089-1112, April.
    20. Ellen, B. Parker & Mackey, Jeremy D. & McAllister, Charn P. & Mercer, Ian S., 2022. "Are small measures big problems? A meta-analytic investigation of brief measures of the Big Five," Journal of Business Research, Elsevier, vol. 151(C), pages 579-592.
    21. Muninger, Marie-Isabelle & Mahr, Dominik & Hammedi, Wafa, 2022. "Social media use: A review of innovation management practices," Journal of Business Research, Elsevier, vol. 143(C), pages 140-156.
    22. Hadsell, Lester & Jones, Adam T, 2020. "The company you keep: Satisfaction with life, economic freedom, and preference-policy mismatch," Journal of Comparative Economics, Elsevier, vol. 48(3), pages 642-657.
    23. Harrigan, Paul & Evers, Uwana & Miles, Morgan P. & Daly, Tim, 2018. "Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent," Journal of Business Research, Elsevier, vol. 88(C), pages 388-396.
    24. Harrigan, Paul & Evers, Uwana & Miles, Morgan & Daly, Timothy, 2017. "Customer engagement with tourism social media brands," Tourism Management, Elsevier, vol. 59(C), pages 597-609.
    25. Walsh, Gianfranco & Schaarschmidt, Mario & von Kortzfleisch, Harald, 2016. "Employees' Company Reputation-related Social Media Competence: Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 46-59.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Parra, Carlos M. & Gupta, Manjul & Cadden, Trevor, 2022. "Towards an understanding of remote work exhaustion: A study on the effects of individuals’ big five personality traits," Journal of Business Research, Elsevier, vol. 150(C), pages 653-662.
    2. Carolina Herrando & Julio Jiménez-Martínez & María José Martín-De Hoyos, 2017. "Passion at first sight: how to engage users in social commerce contexts," Electronic Commerce Research, Springer, vol. 17(4), pages 701-720, December.
    3. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
    4. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
    5. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    6. Shiang-Lih Chen McCain & Jeffrey C Lolli & Emma Liu & Eric Jen, 2019. "The relationship between casino corporate social responsibility and casino customer loyalty," Tourism Economics, , vol. 25(4), pages 569-592, June.
    7. Rana Essam Shazly & Abeer A. Mahrous, 2020. "Capture the hearts to win the minds: cause-related marketing in Egypt," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 255-276, September.
    8. Leković Milјan, 2020. "Cognitive Biases as an Integral Part of Behavioral Finance," Economic Themes, Sciendo, vol. 58(1), pages 75-96, March.
    9. Caitlin McLaughlin & Kai Haverila & Matti Haverila, 2022. "Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 190-207, March.
    10. Dubey, Prince & Bajpai, Naval & Guha, Sanjay & Kulshreshtha, Kushagra, 2020. "Mapping gender and marital roles on customer delight by value perception for mobile technology in India," Technology in Society, Elsevier, vol. 62(C).
    11. Song Liu & Hao Zhou, 2020. "The Role of Sense of Power in Alleviating Emotional Exhaustion in Frontline Managers: A Dual Mediation Model," IJERPH, MDPI, vol. 17(7), pages 1-16, March.
    12. Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun & Leonhardt, James M., 2023. "Physician engagement in online medical teams: A multilevel investigation," Journal of Business Research, Elsevier, vol. 157(C).
    13. Eunsoo Choi & Eunji Kim & Inji Kim & Incheol Choi, 2020. "Attitude Toward Social Enterprises: A Comparison between For-Profit and Social Enterprise Employees," Sustainability, MDPI, vol. 12(7), pages 1-10, March.
    14. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    15. Paolo Antonetti & Stan Maklan, 2016. "An Extended Model of Moral Outrage at Corporate Social Irresponsibility," Journal of Business Ethics, Springer, vol. 135(3), pages 429-444, May.
    16. Huang, Huilin & Han, Seung Hun & Cho, Kyumin, 2021. "Co-opted Boards, Social Capital, and Risk-taking," Finance Research Letters, Elsevier, vol. 38(C).
    17. Balaji, M.S. & Jha, Subhash & Sengupta, Aditi Sarkar & Krishnan, Balaji C., 2018. "Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery," Journal of Business Research, Elsevier, vol. 86(C), pages 109-118.
    18. Shaofei Jiang & Di Feng & Chunfu Lu, 2019. "A Sustainable Innovation—Additional Services for Products Based on Personalised Customer Value," Sustainability, MDPI, vol. 11(6), pages 1-16, March.
    19. He, Yi & You, Ya & Chen, Qimei, 2020. "Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM," Journal of Business Research, Elsevier, vol. 118(C), pages 210-222.
    20. Anran Zhang & Alex Scodellaro & Bo Pang & Hui-Yi Lo & Zhengliang Xu, 2020. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation," Sustainability, MDPI, vol. 12(20), pages 1-17, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:12:p:2603-2609. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.