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Product resource–capability complementarity, integration mechanisms, and first product advantage

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  • Ahmadi, Hormoz
  • O'Cass, Aron
  • Miles, Morgan P.

Abstract

The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource–capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R–C complementarity and FP positional advantages.

Suggested Citation

  • Ahmadi, Hormoz & O'Cass, Aron & Miles, Morgan P., 2014. "Product resource–capability complementarity, integration mechanisms, and first product advantage," Journal of Business Research, Elsevier, vol. 67(5), pages 704-709.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:704-709
    DOI: 10.1016/j.jbusres.2013.11.031
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    Cited by:

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    2. Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge, 2023. "The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 966-989, September.
    3. Jin, Jason Lu & Wang, Liwen, 2021. "Resource complementarity, partner differences, and international joint venture performance," Journal of Business Research, Elsevier, vol. 130(C), pages 232-246.
    4. Jenson, Ian & Doyle, Richard & Miles, Morgan P., 2020. "An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes," Journal of Business Research, Elsevier, vol. 112(C), pages 291-299.
    5. Ho, Joanne & Plewa, Carolin & Lu, Vinh Nhat, 2016. "Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA," Journal of Business Research, Elsevier, vol. 69(6), pages 2199-2205.
    6. Yan-Yin Lee & Mohammad Falahat & Bik-Kai Sia, 2019. "Impact of Digitalization on the Speed of Internationalization," International Business Research, Canadian Center of Science and Education, vol. 12(4), pages 1-11, April.
    7. Chi-hsiang Chen, 2024. "Influence of Employees’ Intention to Adopt AI Applications and Big Data Analytical Capability on Operational Performance in the High-Tech Firms," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 3946-3974, March.
    8. Dimakopoulou, A.G. & Gkypali, A. & Tsekouras, K., 2024. "Technological and non-technological innovation synergies under the lens of absorptive capacity efficiency," Journal of Business Research, Elsevier, vol. 176(C).
    9. Falahat, Mohammad & Ramayah, T. & Soto-Acosta, Pedro & Lee, Yan-Yin, 2020. "SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance," Technological Forecasting and Social Change, Elsevier, vol. 152(C).

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