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Managing interaction for learning and value creation in exchange relationships

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  • Hammervoll, Trond

Abstract

Firms create value by establishing and maintaining appropriate exchange relationships. However, beyond the generally recognized importance of trust and commitment, there is a lack of specific cues as to how such value creation can be managed. In an attempt to gain more insight this study examines the success formulas in three different types of interactions in exchange relationships. The purpose is to investigate how different types of interactions can be managed so that buyer firms make important contributions to the development of their suppliers' capabilities. The study empirically examines how inter-organizational management facilitates value creation in three different types of interactions in exchange relationships: unilateral learning, unilateral development, and bilateral learning. This study uses a partial least squares analysis (PLS) to analyze survey data from 142 exchange relationships in the seafood industry. The main contribution to the literature is the assessment of how various types of inter-organizational management promote value-creation initiatives (such as information supply and coaching), and ultimately, value creation.

Suggested Citation

  • Hammervoll, Trond, 2012. "Managing interaction for learning and value creation in exchange relationships," Journal of Business Research, Elsevier, vol. 65(2), pages 128-136.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:2:p:128-136
    DOI: 10.1016/j.jbusres.2011.05.011
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    References listed on IDEAS

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    Cited by:

    1. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    2. Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.
    3. Li, Dan & Eden, Lorraine & Josefy, Matthew, 2017. "Agent and Task Complexity in Multilateral Alliances: The Safeguarding Role of Equity Governance," Journal of International Management, Elsevier, vol. 23(3), pages 227-241.
    4. Rossi, Cesare & Cricelli, Livio & Grimaldi, Michele & Greco, Marco, 2016. "The strategic assessment of intellectual capital assets: An application within Terradue Srl," Journal of Business Research, Elsevier, vol. 69(5), pages 1598-1603.
    5. Corsaro, Daniela, 2019. "Capturing the broader picture of value co-creation management," European Management Journal, Elsevier, vol. 37(1), pages 99-116.

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