Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self
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- Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
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- Merchant, Altaf & Ford, John B. & Sargeant, Adrian, 2010. "Charitable organizations' storytelling influence on donors' emotions and intentions," Journal of Business Research, Elsevier, vol. 63(7), pages 754-762, July.
- Choi, Hyeonyoung & Ko, Eunju & Megehee, Carol M., 2014. "Fashion's role in visualizing physical and psychological transformations in movies," Journal of Business Research, Elsevier, vol. 67(1), pages 2911-2918.
- Abela, Andrew V., 2014. "Appealing to the imagination: Effective and ethical marketing of religion," Journal of Business Research, Elsevier, vol. 67(2), pages 50-58.
- Ewing, Michael T. & Jevons, Colin P. & Khalil, Elias L., 2009. "Brand death: A developmental model of senescence," Journal of Business Research, Elsevier, vol. 62(3), pages 332-338, March.
- Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
- Woodside, Arch G. & Megehee, Carol M. & Sood, Suresh, 2012. "Conversations with(in) the collective unconscious by consumers, brands, and relevant others," Journal of Business Research, Elsevier, vol. 65(5), pages 594-602.
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