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Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model

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  • Ullah, Nazim

Abstract

The behaviour of the customers plays important role on the organization. The study analyze customers perceived values of Malayan Banking Berhad and Bank Muamalat Malaysia Berhad by using Holbrook Model. A number of literature is reviewed and discussed. The findings show that Bank Muamalat Malaysia Berhad should follow the proposed value proposition plan to be a leading bank like Malayan Banking Berhad. Further empirical analysis can be conducted in future by adding more banks.

Suggested Citation

  • Ullah, Nazim, 2021. "Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model," MPRA Paper 108579, University Library of Munich, Germany, revised 01 Jan 2021.
    • Handle: RePEc:pra:mprapa:108579
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    File URL: https://mpra.ub.uni-muenchen.de/108579/3/MPRA_paper_108579.pdf
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    References listed on IDEAS

    as
    1. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
    2. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
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    Keywords

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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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