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Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective

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  • Saad, Gad
  • Gill, Tripat
  • Nataraajan, Rajan

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  • Saad, Gad & Gill, Tripat & Nataraajan, Rajan, 2005. "Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective," Journal of Business Research, Elsevier, vol. 58(7), pages 902-909, July.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:7:p:902-909
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    References listed on IDEAS

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    1. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
    2. Oliver, Richard L & Bearden, William O, 1985. "Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 324-340, December.
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    Cited by:

    1. Usha Lenka & Vandana, 2015. "A Review on Impact of Socialization Agents in Breeding Consumerism among Children," Global Business Review, International Management Institute, vol. 16(5), pages 867-878, October.
    2. Saad, Gad, 2020. "The marketing of evolutionary psychology," Journal of Business Research, Elsevier, vol. 120(C), pages 485-491.
    3. Qing Wan & Xiaoke Cheng & Kam C. Chan & Shenghao Gao, 2021. "Born to innovate? The birth‐order effect of CEOs on corporate innovation," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 48(9-10), pages 1846-1888, October.
    4. Lucio Esposito & Sunil Mitra Kumar & Adrián Villaseñor, 2020. "The importance of being earliest: birth order and educational outcomes along the socioeconomic ladder in Mexico," Journal of Population Economics, Springer;European Society for Population Economics, vol. 33(3), pages 1069-1099, July.
    5. Stroh, Tim & Mention, Anne-Laure & Duff, Cameron, 2023. "The impact of evolved psychological mechanisms on innovation and adoption: A systematic literature review," Technovation, Elsevier, vol. 125(C).
    6. Saad, Gad & Vongas, John G., 2009. "The effect of conspicuous consumption on men's testosterone levels," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(2), pages 80-92, November.

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