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A typology of online shoppers based on shopping motivations


  • Rohm, Andrew J.
  • Swaminathan, Vanitha


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  • Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
  • Handle: RePEc:eee:jbrese:v:57:y:2004:i:7:p:748-757

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    References listed on IDEAS

    1. Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
    2. John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
    3. McAlister, Leigh & Pessemier, Edgar, 1982. "Variety Seeking Behavior: An Interdisciplinary Review," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 311-322, December.
    4. Menon, Satya & Kahn, Barbara E, 1995. "The Impact of Context on Variety Seeking in Product Choices," Journal of Consumer Research, Oxford University Press, vol. 22(3), pages 285-295, December.
    5. Sridhar Balasubramanian, 1998. "Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers," Marketing Science, INFORMS, vol. 17(3), pages 181-195.
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