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Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends

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  • Oppewal, Harmen
  • Louviere, Jordan J.
  • Timmermans, Harry J. P.

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  • Oppewal, Harmen & Louviere, Jordan J. & Timmermans, Harry J. P., 2000. "Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends," Journal of Business Research, Elsevier, vol. 50(3), pages 245-257, December.
  • Handle: RePEc:eee:jbrese:v:50:y:2000:i:3:p:245-257
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    References listed on IDEAS

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. E J Miller & S R Lerman, 1979. "A Model of Retail Location, Scale, and Intensity," Environment and Planning A, , vol. 11(2), pages 177-192, February.
    3. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
    4. Harry Timmermans, 1986. "Locational Choice Behaviour of Entrepreneurs: An Experimental Analysis," Urban Studies, Urban Studies Journal Limited, vol. 23(3), pages 231-240, June.
    5. E J Miller & S R Lerman, 1979. "A model of retail location, scale, and intensity," Environment and Planning A, Pion Ltd, London, vol. 11(2), pages 177-192, February.
    6. E J Miller & S R Lerman, 1981. "Disaggregate modelling and decisions of retail firms: a case study of clothing retailers," Environment and Planning A, Pion Ltd, London, vol. 13(6), pages 729-746, June.
    7. Marcel Corstjens & Peter Doyle, 1989. "Evaluating Alternative Retail Repositioning Strategies," Marketing Science, INFORMS, vol. 8(2), pages 170-180.
    8. E J Miller & S R Lerman, 1981. "Disaggregate Modelling and Decisions of Retail Firms: A Case Study of Clothing Retailers," Environment and Planning A, , vol. 13(6), pages 729-746, June.
    9. Paul R. Messinger & Chakravarthi Narasimhan, 1995. "Has Power Shifted in the Grocery Channel?," Marketing Science, INFORMS, vol. 14(2), pages 189-223.
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    Cited by:

    1. repec:eee:tefoso:v:120:y:2017:i:c:p:284-297 is not listed on IDEAS
    2. Alexander, Andrew & Teller, Christoph & Roggeveen, Anne L., 2016. "The boundary spanning of managers within service networks," Journal of Business Research, Elsevier, vol. 69(12), pages 6031-6039.

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